Stories Tagged automotive

Music Tours

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Anheuser-Busch remains the undisputed leader in live music, although new spending by Diageo helps close the ranks

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

Activation

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Digital content takes center stage for USOC sponsors

Golf

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Alcoholic beverages lead the pack as the most active category sponsoring golf, with Anheuser-Busch as the most active sponsor

Pro Sports

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Beer is the most active non-endemic sponsor of LATAM soccer, while banks are the most active shirt sponsor

Strategy

Inside The Growing Popularity Of Live Streams

Inside The Growing Popularity Of Live Streams

7-Up, Goose Island and other brands join Toyota in using live streams to drive digital engagement—with more to follow

Fairs And Festivals

The Most Active Sponsors Of State Fairs

The Most Active Sponsors Of State Fairs

Anheuser-Busch and Ford are the most active sponsors of state fairs, while telecommunications is the most active category

Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

GoPro is by far the most active sponsor of action sports with Anheuser-Busch and Samsung tied in a distant second

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Pro Sports

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category

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