Stories Tagged automotive

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

NBA leads the pack with an 8.8 percent increase in revenue

Pro Sports

The Most Active Companies Sponsoring Major League Soccer

The Most Active Companies Sponsoring Major League Soccer

Chipotle is the most active non-endemic sponsor of MLS, while food is the most active category

Activation

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

Instagram Stories opens the door for properties and sponsors to share content in unique and creative ways

Activation

2016-2017 NBA Start-Of-Season Partner Activations

2016-2017 NBA Start-Of-Season Partner Activations

Mountain Dew builds on the success of Dew NBA 3X Tour; Anheuser-Busch, 2K, Tissot and others launch team and player-inspired products

Sponsor Profile

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

Fashion designer/media entrepreneur discusses the thinking behind next month’s inaugural ComplexCon pop culture confab

Cause Marketing

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Bank of America retains status as most active sponsor; pharmaceuticals replace retailers as most active category

Marathons

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Spending to rise 4.9 percent, exceeding the projected 4.5 percent increase in overall sponsorship spending

Arts

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Film fest adds 49 new sponsors thanks to dedicated sales team and proactive board of directors

Pro Sports

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global Spending On Tennis To Grow 4.2 Percent In 2016

Tennis spending mixed: ATP secures handful of significant deals while WTA sees limited growth

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