Stories Tagged automotive

Selling

Change In Positioning Creates New Sponsorship Opportunities For ING New York City Marathon

Change In Positioning Creates New Sponsorship Opportunities For ING New York City Marathon

Marketing campaign broadens appeal by switching focus from single event to running lifestyle

In Depth

IEG Survey: Sponsor Diversity Trend Continues; Cold Calling Still Rules

IEG Survey: Sponsor Diversity Trend Continues; Cold Calling Still Rules

IEG’s Annual Property Survey reflects wider variety of properties and sponsors making up the industry as a whole, while top categories and companies remain much the same

Adding Value

More Sponsors Interested In Property-led B2B Networking Groups

More Sponsors Interested In Property-led B2B Networking Groups

NASCAR expands six-year-old program as other properties adopt similar initiatives to help partners build sales

Servicing

Sponsors Spell Out What Properties Can Do To Help Them Measure

Sponsors Spell Out What Properties Can Do To Help Them Measure

Meaningful audience research and commitment to delivering value are most worthwhile

In Depth

How The LA Marathon Has Tripled Sponsorship Revenue

How The LA Marathon Has Tripled Sponsorship Revenue

Property enhances main event and revamps sponsorship strategy

One-on-One

Ford Seizes Opportunities To Engage With Consumers Through Alliances

Ford Seizes Opportunities To Engage With Consumers Through Alliances

Ford expands role of partnerships to encompass social media and grassroots efforts, says the company’s brand content and alliance manager in one-on-one interview

In Depth

IEG Property Survey: Largest Categories Account For Fewer Deals; Media Sponsorship Nosedives

IEG Property Survey: Largest Categories Account For Fewer Deals; Media Sponsorship Nosedives

IEG’s Annual Property Survey reveals properties must target a more diverse pool of prospects

Who Does What

Healthy Market For Auto Parts Bolsters Sponsorship Activity From Largest Retailers

Healthy Market For Auto Parts Bolsters Sponsorship Activity From Largest Retailers

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Strategy

Local Properties Receive More Assistance From AAA

Local Properties Receive More Assistance From AAA

AAA clubs boost local market spending; reallocate funds previously allotted for national motorsports sponsorships

Category Update

New Brands, New Owners, New Deals For Medical Device Industry

New Brands, New Owners, New Deals For Medical Device Industry

Medical products makers sign new deals to promote new corporate identities following spin-offs and acquisitions

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