Stories Tagged packaging


Regatta’s Sponsor-friendly Moves Net Threefold Revenue Increase

Small property grows sponsorship income 300 percent by adding value and repackaging benefits


Marathon’s Focus On Youth Fitness Attracts Incremental Sponsorship

Marathon connects with important social issue–childhood obesity–to attract new sponsors and activation


Malls’ Sponsorship Strategies Offer Insights For Other Property Types

Malls address common sponsorship challenges such as balancing national and local interests, and creating meaningful experiences


Lead Time Evaporates; Property Still Makes Sponsorship Goal

Success in a short sales window entailed revamped strategy for golf tournament that achieved $400,000 goal in five months


Advisory Board Helps WNBA Sting Generate Sponsorship Buzz

Business advisory board assists WNBA Charlotte Sting in quadrupling number of sponsors


Strategic Approach To Sales Yields Results For Parks Program

Park district shares how it grew sponsorship program in four years.


How National Cherry Blossom Festival Grew A Seven-figure Sponsorship Program In Five Years

National Cherry Blossom Festival builds seven-figure sponsorship program by professionalizing operation

In Depth

Case Study: Strategies For A Property That Needs To Double Its Sponsorship Revenue

Problem-solving case study offers expert recommendations on how property can raise an additional $1.5 million per year

In Depth

Nonprofits Slow To Capitalize On Growth Of Strategic Philanthropy

IEG strategic philanthropy study reveals what donors are seeking from nonprofit partners and how those properties are responding

Adding Value

How Racing Series More Than Doubled Its Sponsorship Revenue

American Le Mans Series more than doubles sponsorship revenue by acquiring assets and creating activation programs on sponsors’ behalf.

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