Stories Tagged packaging

Selling

Small Property, Big Revenue: How One Seller Beats The Odds

Community-based organization more than doubles six-figure sponsorship revenue by understanding value proposition

In Depth

Problem-solving Case Study: Selling New Sponsors On A Previously Undervalued Property

Problem-solving case study looks at how an undervalued property can overcome its lack of available inventory to attract new corporate partners

In Depth

IEG Survey: Most Nonprofits Give Away Valuable Marketing Benefits

IEG Strategic Philanthropy Study reveals what donors are seeking from nonprofit partners and how those properties are responding

Packaging

Sponsors Dig Into Dietetic Association’s Full Plate Of Benefits

Sponsors Dig Into Dietetic Association’s Full Plate Of Benefits

American Dietetic Assn. sees sponsorship revenue increase more than 25 percent this year thanks to strategic approach to packaging and selling

In Depth

Sponsors Reveal What It Takes To Make, Keep Them Happy

Sponsorship selling tips offered by active buyers include providing better audience information, demonstrating accountability and understanding prospects’ businesses

Packaging

How Arthritis Foundation Is Taking Its Sponsorship Program To The Next Level

How Arthritis Foundation Is Taking Its Sponsorship Program To The Next Level

Arthritis Foundation creates new top level sponsorship packages and secures record-high deal

Packaging

Nontraditional Approach To Sponsorship Benefits Scores For Rams

St. Louis Rams take new approach to sponsorship packages and increase revenue 25 percent

Packaging

How A Property Turned A Lot Less Into A Lot More

Association property earns big return from centralizing sponsorship sales and bundling benefits into packages rather than selling a la carte

In Depth

Problem-solving Case Study: Helping A Small Fish In A Big Pond Achieve Its Sponsorship Goals

Expert recommendations on how property can raise an additional $1 million per year

In Depth

Survey: Nine Out Of 10 Nonprofits Have At Least One Strategic Philanthropy Partnership

IEG Strategic Philanthropy Study reveals what donors are seeking from nonprofit partners and how those properties are responding

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