Stories Tagged packaging

In Depth

How The LA Marathon Has Tripled Sponsorship Revenue

How The LA Marathon Has Tripled Sponsorship Revenue

Property enhances main event and revamps sponsorship strategy

Pro Sports Sponsorship

Pro Sports Leagues Offset Sponsor Losses With New Inventory, Categories

Pro Sports Leagues Offset Sponsor Losses With New Inventory, Categories

Pro sports leagues and teams tweak sponsorship approach; MLB’s John Brody discusses current sales climate

One-on-One

Dockery Clark: Sponsors Should Return To Brand Building

Dockery Clark: Sponsors Should Return To Brand Building

Dockery Clark speaks out regarding changes in sponsorship and her departure from MillerCoors

Activation

Digital Conversion: Being Smart About Online Benefits And Leveraging

Digital Conversion: Being Smart About Online Benefits And Leveraging

IEG’s Vinu Joseph serves up food for thought regarding activating sponsorship through digital platforms

Packaging

Packaging Evolution–From “Fewer, Bigger” to “No Stone Left Unturned”

Packaging Evolution–From “Fewer, Bigger” to “No Stone Left Unturned”

IEG’s Vinu Joseph looks at whether a “fewer, bigger” approach to sponsor involvement can work in today’s economy

Packaging

Saint Louis Symphony Finds Harmony With Sponsor Objectives

Saint Louis Symphony Finds Harmony With Sponsor Objectives

Orchestra nearly doubles sponsorship revenue in one year through marketing-driven offerings

Packaging

Media Best Practice: Cox And Mariachi Event Make Beautiful Music

Media Best Practice: Cox And Mariachi Event Make Beautiful Music

Media partnership between Arizona nonprofit event and cable provider illustrates how to structure mutually beneficial sponsorships

Packaging

Breeders’ Cup Narrows Sponsor Field, Wins Down The Stretch

Breeders’ Cup Narrows Sponsor Field, Wins Down The Stretch

Breeders’ Cup posts 20 percent revenue jump by offering fewer sponsors premier positioning

In Depth

Strategic Philanthropy Survey: Donors Continue To Receive Marketing Benefits Gratis

IEG Strategic Philanthropy Study uncovers the latest developments in the tricky relationships between nonprofits and corporate donors

Packaging

Nurses Association Improves Health Of Its Sponsorship Program

Nurses Association Improves Health Of Its Sponsorship Program

Emergency Nurses Assn. adds value to corporate partner program with revamped strategy that offers more meaningful benefits to sponsors

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