Stories Tagged packaging

In Depth

How Properties Are Helping Sponsors Activate Via Social Media

How Properties Are Helping Sponsors Activate Via Social Media

NBA Boston Celtics, NFL St. Louis Rams and others discuss how they are helping sponsors activate through Facebook and other social media platforms

Strategy

Exclusive: Bowl Games Prep National Sponsorship Platform

Exclusive: Bowl Games Prep National Sponsorship Platform

Football Bowl Assn. looks to aggregate 35 bowl games to create post-season college football program

Category Update

A Good Bet: More Sponsorships On Behalf Of State Lotteries

A Good Bet: More Sponsorships On Behalf Of State Lotteries

Lotteries ink new deals with pro sports teams and community festivals as a platform to create instant-win tickets

Adding Value

New And Future Events Play Pivotal Role In Molson Coors’ NHL Deal

New And Future Events Play Pivotal Role In Molson Coors’ NHL Deal

NHL’s willingness to create additional assets plays key role in securing blockbuster agreement

One-on-one

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Turnkey activation area and social media partnerships highlight package enhancements

Selling

Why The WTA Doesn’t Want Another Title Sponsor

Why The WTA Doesn’t Want Another Title Sponsor

Sanctioning body believes it will sell more supporting sponsorships without a naming rights partner

One-on-One

New NHL Developments Signal Trends Of Interest To All Sponsors And Properties

New NHL Developments Signal Trends Of Interest To All Sponsors And Properties

Q&A with David Lehanski, the league’s vice president of integrated sales & marketing

Opinion

Platform Exclusivity: An Idea Whose Time Has Come

Platform Exclusivity: An Idea Whose Time Has Come

Editorial Director Jim Andrews’ latest observations, insights and advice

Opinion

Why Do Properties’ Cause Overlays Leave Sponsors On The Sidelines?

Why Do Properties’ Cause Overlays Leave Sponsors On The Sidelines?

Editorial Director Jim Andrews’ latest observations, insights and advice

Selling

Missteps Properties Need To Avoid

Missteps Properties Need To Avoid

Seven things that sponsors don’t want to see from properties

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