Stories Tagged packaging

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Activation

Trendwatch: Two Trends To Look For In 2013

Trendwatch: Two Trends To Look For In 2013

Sponsors place more focus on experiences and other perks that can be used to engage employees and support rewards programs

Pro Sports

Inside Baseball: Teams Experience Healthy Growth; Other Sponsorship Trends

Inside Baseball: Teams Experience Healthy Growth; Other Sponsorship Trends

New activity at the team level helps baseball outpace the projected 4.6 percent spending increase in the overall sports category

Selling

Best Practices: Selling Association Sponsorship

Best Practices: Selling  Association Sponsorship

Sellers share tips and tactics on getting new programs off the ground and taking existing programs to the next level

Adding value

Quick Hits: How Four Properties Are Adding Value

Quick Hits: How Four Properties Are Adding Value

Sales execs from the NBA, PBR, Pier 39 and Chicagoland Speedway share how they add value to sponsorship offers

Category Update

Best Practices: Shopping For Supermarkets

Best Practices: Shopping For Supermarkets

Increased competition fuels new activity from national and regional players

Adding Value

How An Upstart Culinary Festival Cooked Up New Sponsors

How An Upstart Culinary Festival Cooked Up New Sponsors

Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience

Activation

Detroit Red Wings Score With Social Media

Detroit Red Wings Score With Social Media

NHL team expands social media initiative to enhance the fan experience and help sponsors activate

Selling

Best Practices: How To Justify Rising Fees

Best Practices: How To Justify Rising Fees

Sponsors and rightsholders share tips and best practices on demonstrating value as rights fees head north

Selling

Revisiting The Essentials: Sponsorship Sales

Revisiting The Essentials: Sponsorship Sales

Industry vets share tips and best practices on selling sponsorship

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