Stories Tagged packaging

Adding Value

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

NHL team generates $400,000 in incremental revenue by positioning loyalty program as a sponsor activation platform

Adding Value

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

Youth sports organization finds long-term success by supporting sponsors’ evolving business objectives

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

Category Update

Malls Use Integrated Packages As Sponsorship Anchor

Malls Use Integrated Packages As Sponsorship Anchor

Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds 

Digital Content

Roush Fenway Racing Makes Push Into Digital Content

Roush Fenway Racing Makes Push Into Digital Content

NASCAR team creates Race Around America program to promote Walgreen’s new Balance Financial prepaid card

Pro Sports

Tennis Sponsorship Spending To Total $708 Million In 2013

Tennis Sponsorship Spending To Total $708 Million In 2013

Global platforms, stadium upgrades and new programming help drive interest in professional and amateur tennis

Selling

Best Practices: Leveraging Sales Seasonality

Best Practices: Leveraging Sales Seasonality

Properties can increase the odds of closing deals by targeting companies with overlapping sales seasons

Category Update

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Pharmaceutical company partners with inaugural Women’s Initiative to spark a dialogue about health and wellness and promote relevant products

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Activation

Best Practices: Sponsorship Activation

Best Practices: Sponsorship Activation

Sponsors and properties discuss how they are using social media and other tools to engage consumers and amplify messages

Displaying results 31-40 (of 90)
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