Stories Tagged packaging

Sponsor Profile

How CIBC Is Using Sponsorship To Demonstrate Brand Values

How CIBC Is Using Sponsorship To Demonstrate Brand Values

Canadian bank leverages Pan Am/Parapan Am Games to support “Banking that fits your life” tagline

In Depth

The Declining Popularity of Category Exclusivity

The Declining Popularity of Category Exclusivity

Sponsors move away from exclusive packages in favor of marketing platforms that provide “ownable” assets

Healthcare

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Hospital chain enlists medical device manufacturers, health technology and other partners to activate Daytona International Speedway

Adding Value

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

NFL team launches Jaguars Black to help sponsors and premium season ticket holders maximize ROI from client entertainment

Activation

Drive Time: Sonic Partners With The PBR

Drive Time: Sonic Partners With The PBR

Restaurant chain to activate sponsorship with traffic-driving promotions in ten markets

Digital Content

How the Minnesota Wild Are Monetizing Social Content

How the Minnesota Wild Are Monetizing Social Content

NHL team posts 15 percent to 20 percent increase in revenue by connecting sponsors with fans outside the walls of the Xcel Energy Center

Digital Content

How Drones Are Reshaping The Sponsorship Landscape

How Drones Are Reshaping The Sponsorship Landscape

From improving team performance to enhancing the fan experience, drones are making a major impact in sports and entertainment

Adding Value

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content  

Adding Value

Need to Know: Eight Ways To Add Sponsor Value

Need to Know: Eight Ways To Add Sponsor Value

Sales vets with the Orlando Magic, FC Dallas, Jacksonville Jaguars and other organizations share tips, tactics and strategies on adding value

Digital Content

U.S. Army Teams With Live Nation On Digital Content Series

U.S. Army Teams With Live Nation On Digital Content Series

Army embeds two soldiers in OneRepublic tour to highlight STEM-based careers in the armed forces

Displaying results 21-30 (of 90)
 <  1 2 3 4 5 6 7 8 9  >