Stories Tagged packaging

Motorsports

NASCAR Team Goes Back To School To Secure New Partners

NASCAR Team Goes Back To School To Secure New Partners

Rick Ware Racing offers up free sponsorships to colleges and universities to sell cash deals to alumni and supporters

Results

How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

New Sponsor

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

Diamondbacks find success with PetSmart Patio, prompting the team to consider a larger program in 2017

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