HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs
Automaker partners with Bonnaroo music festival to promote new Apple Music in-car experience
Roomi partners with Taste of Country, Mountain Jam and other music festivals to promote roommate finding service
Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract
PNC doubles down on sponsorship to strengthen brand on the national stage
BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018
Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018
Lessons learned from Bose’s social-first activation strategy
Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout
Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments