IEG Sponsorship Report

New content exclusively for IEG SR subscribers

WHERE THE MONEY IS

  • New Spending
  • New Sponsors
  • Hot Category

COLLEGE SPORTS ROUNDUP

Spending projections, new deals, trends and other content on college sports.

Previous Topics:
Motorsports Marketing
Music Tour Roundup
Bowl Game Roundup

IEG ONE-ON-ONE

Host Communications' Lawton Logan shares his views on trends in the college sports landscape, the growing importance of content among collegiate properties and other topics.

Previous Interviews:
David Jessey, Evernham Motorsports
Kevin Gelbard and Marcie Allen Cardwell, Creative Artists Agency
Mitch Dorger, Pasadena Tournament of Roses Assn.

SELLING STRATEGIES

Your go-to source for tips, trends and ideas on packaging and selling sponsorship

FAST GUIDES

Skill-sharpening, quick reference articles on a variety of topics.

EDITOR'S CORNER

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  • FAQs