Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Heineken Returns as Headline Sponsor of European Rugby Champions Cup
AMSTERDAM – Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. More


Cigna Honors Members of Armed Forces as Presenting Sponsor of the 43rd Marine Corps Marathon
QUANTICO, Va. & BLOOMFIELD, Conn. – Global health service company Cigna has joined the 43rd Marine Corps Marathon (MCM) as a presenting sponsor to honor and thank U.S. military members, veterans and their families and to support health and wellness in the community. More


Fortnite Fuel: Chipotle Announces Sponsorship Of TSM's Competitive Fortnite Team
DENVER – Chipotle Mexican Grill today announced that it will be fueling the preeminent esports organization, TSM, as its first-ever TSM Fortnite House sponsor. More


ROKA and IRONMAN Expand Relationship with Global Partnership
TAMPA, Fla. and AUSTIN, Texas — IRONMAN, a Wanda Sports Holdings company, announced today a multi-year global partnership that expands its relationship with ROKA, the Austin-based performance multisport brand. More


Hyundai Returns as an Official Sponsor of Festival International de Jazz de Montréal for Third Year in a Row
MARKHAM, Ontario – Hyundai is once again an official sponsor of this year's annual Festival International de Jazz de Montréal presented by TD Bank Group in collaboration with Rio Tinto. More


MILKPEP and Rock ‘N’ Roll Marathon Series Expand Partnership
TAMPA, Fla. and WASHINGTON – The Rock ‘n’ Roll Marathon Series has announced today a three-year extension of the partnership with the BUILT WITH CHOCOLATE MILK campaign and the Milk Processor Education Board. More


From Fight to Flight: AirAsia Launches UFC Branded Livery to Celebrate UFC Partnership
KUALA LUMPUR, Malaysia – UFC, the world’s premier mixed martial arts organization, and AirAsia, sponsor of UFC and presenting sponsor of UFC FIGHT NIGHT SINGAPORE: COWBOY VS EDWARDS presented by AirAsia, today launched the first UFC – branded livery on an AirAsia Airbus A330-300. More


Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team
We are delighted to announce that Axitea SpA, a company controlled by the Stirling Square Capital Partners private equity fund, has become a new Official Partner of the Alfa Romeo Sauber F1 Team. More


BFGoodrich Debuts as Title Sponsor of the SCORE Baja 500
GREENVILLE, S.C. – BFGoodrich Tires will be the title sponsor of the SCORE Baja 500 on its 50th anniversary run June 2. More


Liverpool FC and Standard Chartered Relationship Continues
Liverpool Football Club is delighted to confirm that main sponsor Standard Chartered will continue to be front of shirt for the next four years. More

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