Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

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Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research. more

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Global Spending On Tennis To Grow 4.2 Percent In 2016

Global sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801 million in 2016, a 4.2 percent increase from 2015, according to IEG research. more

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Worldwide Spending On Golf To Total $1.82 Billion In 2016

Global spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research. more

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Hotels & Sponsorship

IEG’s latest special report looks at how sharing-economy competitors and merger activity are influencing the category. more

Rio 2016 Olympic Games Sponsorship Insights

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Rio 2016 Olympic Sponsorship Insights

IEG has created this special section to centralize critical information and insights regarding sponsorship activity and trends coming out of the Rio Games. more

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Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Sponsorship spending on fairs, festivals and annual events is expected to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research. more

OTT’s On Fire; Should Broadcast Be Terrified?

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

POV

Sponsorship Insights from Copa America Centenario & UEFA Euro 2016

Similar to the content we publish on a more comprehensive scale around FIFA World Cup and the Olympic Games, IEG here takes a quick look at how one Copa America event sponsor, one Copa America team sponsor and two Euro 2016 sponsors are bringing their associations to life. more

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Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research more

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