Insights

Auto Category Update

IEG’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per IEG research more

Insurance Category Update

IEG’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more

Top Sponsors Report

IEG’s annual look at who spends the most on sponsorship identifies the most active companies and categories and how much they allocate to partnerships. more

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016, per IEG research. more

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Sponsorship spending on the NFL and its 32 teams rose 4.3 percent to $1.25 billion in the 2016-2017 season, according to IEG research. more

Global Motorsports Spending To Total $5.75 Billion In 2017

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1 percent from 2016, according to IEG research more

What Sponsors Want and Where their Dollars Will Go in 2017

Results of the IEG/ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2017 priorities for rightsholders and brands. more

Awards Show Sponsorship To Total $139.2 Million In 2016

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research. more

Sponsorship Spending on Endurance Sports to Total $125 Million in 2016

Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research more