Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

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Cause Sponsorship Spending To Total $2.14 Billion In 2018

Sponsorship spending on causes is expected to grow 4.4 percent to $2.14 billion in 2018, according to IEG research. more

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PyeongChang’s Sponsorship Picture

As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more

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Live Sports: Must See, But How?

Complete with compelling new data and insights, IEG’s latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more

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NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the National Football League and its 32 teams rose 5.9 percent to $1.32 billion in the 2017-2018 season, according to IEG research. more

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What Sponsors Want and Where Dollars Will Go in 2018

Results of the IEG Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands. more

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Tire Category Update

IEG’s latest report documents the surprising amount of non-endemic sponsorship activity on behalf of tire brands. more

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Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to IEG research. more

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Auto Category Update

IEG’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

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Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per IEG research more

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Insurance Category Update

IEG’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more

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