For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.
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PyeongChang’s Sponsorship Picture
As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more
Whitepaper
Live Sports: Must See, But How?
Complete with compelling new data and insights, IEG’s latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more
Whitepaper
Tire Category Update
IEG’s latest report documents the surprising amount of non-endemic sponsorship activity on behalf of tire brands. more
Whitepaper
Auto Category Update
IEG’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more
Whitepaper
Insurance Category Update
IEG’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more
Whitepaper
Top Sponsors Report
IEG’s annual look at who spends the most on sponsorship identifies the most active companies and categories and how much they allocate to partnerships. more