For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.


About IEG


From measurement to training, research to consulting, and annual conferences to seminar series IEG is the leading provider in the sponsorship industry, and has an unparallel understanding of how and why each of the mediums work. more

Sponsorship Consulting & Sponsorship ROI

Sponsorship Consulting

IEG helps sponsors measure their sponsorship ROI and evaluate sponsorship opportunities; and helps properties enhance their value and develop proposals and strategies to increase corporate sponsorship. more

Sponsorship Information Services


Including the world’s most prestigious sponsorship conference; the indispensable Sponsorship Report; & webinars offering practical training. more

Sponsorship Research Services

Sponsorship Research

IEG’s Research Services turns data from thousands of sponsorship strategies, deals and budgets into actionable insights and recommendations for leading sponsors, properties and agencies. more

Sponsorship Valuation & Sponsorship Evaluation Services

Sponsorship Valuation

IEG’s Valuation Services help determine the fair market value of any sponsorship opportunity. more

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