Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Event Registration - Events

Event Registration Old

Register for an event. more

 
Events

Events

Check out all of IEG's upcoming events. more

 
Why Sponsorship - Sponsorship Resources

Why Sponsorship is the Fastest-Growing Marketing Medium

ESP Properties has found that there are many changes that have contributed to sponsorship’s growth. more

 
Why Companies Sponsor - Sponsorship Resources

ESP’s Guide to Why Companies Sponsor

ESP Properties has investigated the most common reasons companies use sponsorship and what the benefits are. more

 
Sponsorship Lexicon and Glossary - Sponsorship Resources

ESP Lexicon and Glossary

Our Sponsorship Lexicon and Glossary is an effective reference tool when working with all aspects of sponsorship. more

 
Schedule - IEG Online Training

Live Schedule

IEG’s Online Training is offered is a 90 minute session that you can take no matter where you are, and you have the choice of viewing Webinars live or on demand to fit your own schedule. more

 
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