Resumption vs Reinvention

After months on pause due to COVID-19, live sports and entertainment events are making a gradual comeback, albeit under limited and challenging circumstances.

While resumption is an important step, reconciliation and reinvention will be essential to achieve sponsorship industry recovery.

In the following report, IEG, in collaboration with Engine Shop, provides insights about the disruption, challenges and opportunities ahead for properties and sponsoring brands facing an uncertain future.


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