Barely three months after its launch, Apple Pay is on its way to becoming ubiquitous at pro sports games, concerts and other events.

MasterCard, Inc. will bring the payment technology to the 2015 PGA Tour Waste Management Phoenix Open. Food and beverage concessions near the 16th hole at TPC Scottsdale will be contactless enabled through a partnership with Prom Management Group, which provides catering to 38 pro golf tour events.

The Waste Management Phoenix Open will be the first PGA Tour stop to accept Apple Pay. The event, which kicks off today, is expected to draw roughly 500,000 attendees over its week-long run, making it one of the PGA Tour’s largest golf tournaments.

“The tournament experience lends itself well to simple, secure payments so fans get through concessions and back to the tournament quickly,” said Matt Barr, MasterCard’s group head, U.S. emerging payments, in a statement.

MasterCard plans to reward a few lucky cardholders who use Apple Pay with unique experiences under its “Priceless Surprise” program.

“Through our long-standing relationship with the PGA Tour we are constantly looking for opportunities to create enhanced spectator experiences both on-course and online, whether that’s through advanced payment capabilities or delivering surprises to fans.”

Rewarding cardholders who use Apple Pay is not new. MasterCard offers the chance to win concert tickets and other perks by using Apple Pay at other merchant locations.

Apple Pay represents the next stage in the PGA Tour’s use of technology.

“Technology is guiding the evolution of golf from both a player and spectator experience. Our long-standing relationship with MasterCard has helped ensure that we are delivering the latest in payment technology,” said Rob Ohno, PGA Tour senior vice president of corporate marketing.

MasterCard is the official card of the Waste Management Phoenix Open and the PGA Tour.