Stay tuned for information about IEG2019

Why Esports Marketers Should Attend

If you’re seeking a conference experience focused on 1) the know-how and ability necessary to compete in a crowded sponsorship marketplace; 2) how to find, connect and engage with brands; and 3) the latest and most important ideas and trends in sponsorship that will put you ahead of the pack, please join us April 8-11 in Chicago for Go Deep.

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Sessions and Speakers Most Relevant to Esports Marketers

Round Tables

Choose from dozens of small-group discussions, led by industry experts, on practical topics such as: Building High-Performance Sponsorship Sales Teams; What a Prospective Sponsor Wants to Know; Emerging Sponsor Categories & How to Sell Them; Aligning Assets with Sponsor Needs; Selling Solutions: Using Research and Data to Target Prospects and Close Deals; How to Add Value to Your Sponsorship Offer; and more.

Special Interest Group Meetings

Meet and share ideas with peer-to-peer knowledge sharing for esports marketers. You can start your discussion online before the conference and continue the conversation during the conference at the SIG group meetings.


Anatomy of a Trailblazing Esports Sponsorship: Jack in the Box and Team Envy

With multi-year, multimillion-dollar deals still a rarity in the uber-hot but still evolving esports sector, Adrienne and Mark will outline how the partnership came about, activations and benefits beyond the branding on team jerseys, and what success will look like for both parties.

Adrienne Ingoldt, Vice President, Jack in the Box
Mark Coughlin, Head of Marketing & Revenue, Envy Gaming

What Monumental Sports Has Learned from Its Digital Content Experiment

Under Zach’s leadership, MSE, the parent company of the Washington Capitals, Wizards and other properties—along with MSN, its OTT platform—is disrupting and transforming the business model for delivering the live sports and original programming that fans want in the way they want it. Zach, the driving force behind MSE’s stake in Team Liquid and its entry in the NBA 2K eLeague, will share his unique insights and lessons learned from MSE’s groundbreaking approach to content distribution.

Zach Leonsis, Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment

Improving Sponsorship Evaluation and Building a Sustainable Strategy

A-B InBev has completed a massive re-engineering of its sponsorship ROI process, introducing improved marketing analytics and measurement tools to quantify ROI, determine the right price to pay, establish the ideal activation strategy, and, ultimately, optimize its investments. Nick will share the reasons behind the overhaul, steps the company has taken and key elements of the model, including what the company expects from its partners and how it evaluates its return on investment in sports, esports and entertainment sponsorships.

Nick Kelly, Senior Director, Experiential Marketing–Sports, Anheuser-Busch InBev

And More

Plus scores of sessions where you will hear directly from corporate partners about what they want and need. View the Full Agenda

“Excellent industry speakers sharing their ‘secret sauce’: what success looks like working with partnerships, case studies, technology trends, activation ideas.” Cisco

“Great conference for networking, and structured so you can take advantage of content that is most relevant to you.” Philadelphia Eagles

Brands You Will Meet

Plus many others. See who else is attending.

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There is no shortage of buzz around esports and sponsorship. Brands need esports partnerships to engage with consumers passionate about gaming, and sponsors provide critical revenue for esports rightsholders. But beyond myriad media articles, Newzoo estimates and lots of lip service are the fundamental skills and information required to create, sell, negotiate and execute win-win partnerships.

With so many conferences to choose from and limited time and budgets, it’s essential you choose the one that will deliver maximum return on your investment. That’s why we urge you not to miss this year’s IEG conference.