About Us

IEG World 2020 Conference canceled due to COVID-19 Pandemic

In accordance with the Centers for Disease Control new recommendation that gatherings of 50 or more people should not take place in the U.S. for the next eight weeks, we must cancel the IEGWorld 2020 conference scheduled for April 27-29 in Chicago.

The COVID-19 pandemic leaves so much uncertainty, and we appreciate the understanding of our respected speakers, attendees, staff, partners and vendors.

IEG will grant refunds for all pre-paid conference registrations and cancel the hotel reservations booked as part of the IEGWorld hotel block at the Chicago Marriott Downtown Magnificent Mile. For all other travel and lodging reservations, those entities should be contacted directly to cancel any arranged plans.

We remain committed to delivering IEG sponsorship thought leadership and will create timely, insightful, relevant educational content throughout the year.



Slow, Steady Growth in NFL Sponsorship Rights Revenue
February 06, 2023
Technology and spirits sponsors expanded their presence... More

IEG Launches Market Meter, a Rating System Providing Transparency to the Sponsorship Marketplace
February 08, 2022
IEG Market Meter ranks and frames potential opportunities for sponsorship buyers and sellers in the Big 4 sports leagues... More

The Big Bet on the NFL
January 25, 2022
Sports betting and casino brands are now among the biggest National Football League sponsors... More

IEG Launches a Premium Resource Portal for Sponsorship Professionals
September 27, 2021
IEG Pro offers timely and actionable sponsorship insights exclusively to a membership community... More

Sponsorship is a Slam Dunk for the NBA 2020-21 Season
June 29, 2021
The National Basketball Association and its 30 teams brought in record sponsorship revenue during the 2020-21 seasion despite a late start and shorter season... More

IEG modernizing approach to education, advocacy, market intelligence, strategic counsel and networking
June 01, 2021
Strategic partnerships and a membership platform will replace annual multi-day conference... More

NFL Sponsorship Surges Despite Global Pandemic
February 03, 2021
Increase driven by stadium naming rights and league-level sponsorship programs.. More