As the leader in sponsorship insights, intelligence, trends and training for the past three decades, IEG is uniquely positioned to help you navigate the unprecedented challenges our industry is facing and provide trusted guidance on how to move forward.


Decision Makers 2021 - How Brands & Properties Can Realize Sponsorship's Full Potential more

Resumption vs Reinvention

After months on pause due to COVID-19, live sports and entertainment events are making a gradual comeback, albeit under limited and challenging circumstances. more

Outlook 2020

Never before has the sponsorship industry faced a more serious challenge with sports and entertainment events and venues shut down indefinitely. There is no template to follow moving forward. As a leader in sponsorship intelligence, IEG recently surveyed the industry to understand the perceptions of decision makers for context and guidance on how to move forward when the COVID-19 pandemic ends. Find out what industry decision makers are saying below more

News & Announcements

IEG Launches a Premium Resource Portal for Sponsorship Professionals
September 27, 2021
IEG Pro offers timely and actionable sponsorship insights exclusively to a membership community... More

Sponsorship is a Slam Dunk for the NBA 2020-21 Season
June 29, 2021
The National Basketball Association and its 30 teams brought in record sponsorship revenue during the 2020-21 seasion despite a late start and shorter season... More

IEG modernizing approach to education, advocacy, market intelligence, strategic counsel and networking
June 01, 2021
Strategic partnerships and a membership platform will replace annual multi-day conference... More