We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

NFL Sponsorship Revenue Exceeds $1.47 Billion during 2019-20 Season

Total sponsorship spending on the National Football League and its 32 teams exceeded $1.47 Billion in the 2019-20 season with nearly 1,500 existing partnerships and more than 350 new deals signed, according to sponsorship authority IEG. more

Banking and Softdrink giants dominate Zoo & Aquarium Sponsorship

Soft drink giants Coca-Cola and Pepsi continue to be the top brands sponsoring zoos and aquariums in the United States. Among the 44 properties in IEG’s data set. more

Esports Sector Update 2018

Download our just-published infographic on sponsorship activity in the esports industry and get a glimpse into the most active brands and categories. more