Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Articles and Press Releases:
Signs Point To Healthy Sponsorship Spending In 2018
January 16, 2018: Chicago, Ill. — On the heels of a tighter-than-anticipated North American sponsorship market in the year just ended, ESP’s 33rd annual year-end industry review and forecast projects a rebound this year alongside continued steady growth globally... More
Global Sponsorship Spending To Total $62.8 Billion In 2017
January 30, 2017: Chicago, Ill. – IEG’s 32nd annual year-end industry review and forecast sees steady sponsorship spending growth in 2017, with the caveat that caution on the part of brand and corporate marketers could grow into concern as the year progresses, thus limiting their willingness to commit additional dollars to partnerships... More
Awards Show Sponsorship To Total $139 Million In 2016
November 16, 2016: Chicago, Ill. – Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research... More
IEG Founder Lesa Ukman To Pursue New Ventures
April 21, 2016: Chicago, Ill. — Lesa Ukman, founder and former president of IEG, announced today that she will leave her position as futures director of IEG and its parent organization, ESP Properties, on April 30... More
IEG Projects Global Sponsorship Spending To Increase 4.7 Percent In 2016
January 14, 2016: Chicago, Ill. — Driven by corporate interest in sponsorship as a platform to support international expansion—as well as increased opportunities for brands to partner with rightsholders beyond the properties’ home markets—global sponsorship spending is projected to grow 4.7 percent in 2016, according to IEG’s 31st annual year-end industry review and forecast... More