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Canadian Olympic Sponsors Gather in Toronto for Bi-Annual Partner Conference

Digital Journal, May 05, 2011

TORONTO – Today marks the second Canadian Olympic Committee Partner Workshop, a bi-annual event that regroups the Canadian Olympic Partners to maximize their program activations, provide opportunities to network and build connections with fellow Partners, share best practices and offer key COC updates and information on upcoming Games. The event is hosted at the Gardiner Museum in downtown Toronto.

"This workshop presents a great opportunity for us to connect with our partners and understand their strategies, priorities and objectives moving forward," said Christopher Overholt, COC Chief Operating and Marketing Officer. "Their support is incredibly important, now more than ever, and proactively aligning ourselves will only benefit the Canadian Olympic Team."

Among the keynote speakers are Overholt, Caroline Assalian, COC Executive Managing Director of Sport & NSF Relations, Alyson Walker, COC Executive Director of Marketing Partnerships, Dennis Kim, COC Executive Director, Brand Marketing, Gord Hendren, President at Charlton Strategic Research Inc. and Bill Cooper, Twentyten Group Senior Partner. They are joined by two renowned guest speakers in the field of Marketing and Social Media throughout the one-day session. Lesa Ukman, Founder and Chairman of sponsorship agency IEG will share best practices in sponsorship activation, while social media expert Scott Blackburn, Founder and CEO of social media marketing agency Thuzi will share insights regarding leveraging social networks to activate your brands - with a particular focus on Facebook.

Nine Olympic athletes will also be in attendance to witness first-hand the tremendous support from the many partners, they include: Nicole Forester (Athletic - High Jump), Tabia Charles (Athletic - Long Jump), Anson Henry (Athletic - 4x100m), Karen Cockburn (Gymnastic - Trampoline), Jason Burnett (Gymnastic - Trampoline), Rosie MacLennan (Gymnastic - Trampoline), Ohenewa Akuffo (Wrestling), Martine Dugrenier (Wrestling) and Tonya Verbeek (Wrestling).

About the Canadian Olympic Committee

The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDN OlympicTeam).