We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.

Promo, August 01, 2008
The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night... More

Coke Pours A Lot into China Games; Great Wall of Advertising
The Atlanta Journal-Constitution, July 20, 2008
China's capital is decked in red: Red billboards hang at bus stops; a red kiosk sits on a popular shopping street; at the Olympic Green, the nexus of next month's Olympics, a sprawling red building is under construction... More

The Revived Gorge Games Switch Strategies to Succeed
The Sunday Oregonian (Portland, Oregon), July 20, 2008
The revived Gorge Games switch strategies to succeed The Hood River event goes for some smaller, local sponsors Gorge Games go for own medal This revival of the outdoors sporting event switches marketing strategies in hopes for success Hood River awaits games in winter... More

Golf sponsorship to top $1.36bn
Sport Business, July 10, 2008
North American-based companies will spend an estimated $1.36 billion to sponsor pro and amateur golf tournaments, sanctioning bodies and related events this year, according to new research... More

Tiger's Injury May Hurt Brand, Too
Wall Street Journal, June 19, 2008
Pro athletes get hurt all the time, but when a sports figure of Tiger Woods's magnitude goes down, the ripple effect is extraordinary... More

Home Depot Weighs Its Olympic Role
The Atlanta Journal-Constitution, May 11, 2008
In all, some 137 athletes work at the Home Depot part time and train the rest of the time as Olympic hopefuls. But as these athletes attempt to make the U.S. Olympic team that will compete this summer in the 2008 Olympic Games in Beijing, Home Depot is pondering whether to keep the program... More

Arts Sponsorships Spending to See Modest Rise: IEG Report
Promo Magazine, May 01, 2008
North American companies will spend nominally more in 2008 than they did last year on arts sponsorships, including art museums, symphony orchestras and performing arts venues, according to a report released by IEG... More

Sponsorship Matters - The Sky is Not Falling
ICAS Magazine, April 21, 2008
In recent months, the air show industry has been captivated more by rising fuel prices and the sagging economy than aerobatic artistry in the sky. Several shows have cancelled their 2008 events and identified loss of sponsorship revenue as the reason for their cancellation... More

Sponsorships On The Rise
Pollstar, April 20, 2008
New efforts are creating larger sponsorship packages and deeper relationships for sponsors that may have previously been satisfied with one-off concert, venue or event deals... More

Sponsorships Top $1 Billion In '07
Billboard Magazine, April 09, 2008
North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals, tours and concerts this year, a four percent increase from $1 billion in '07... More

I'm With the Band: Brands Jump on Summer Tours
Brandweek Magazine, March 30, 2008
It's been 20 years since Neil Young famously declared that he wouldn't sing for Miller or Bud. These days, most rockers are singing a different tune as the concert sponsorship business has skyrocketed... More

Build the Relationship. Reap the Rewards
The Meeting Professional, February 06, 2008
Sponsorships can enhance your event bottom line and bolster attendee value... More

Everything is for Sale in the World of Sports, January 24, 2008
The housing market continues to crumble, the stock markets are reeling and a recession seems imminent, if not already extant. Yet in 2008, one category looks destined to flourish: sports sponsorships... More

North American Sponsorship Spending Seen Up in '08
Reuters, January 22, 2008
Sponsorship spending by North American companies is forecast to rise 12.6 percent this year to $16.78 billion, which would mark the biggest jump since 2000, according to a research firm... More

Teaming Up With Sports: Dunkin’, Bank of America Leaders in Sponsorship Surge
The Boston Herald, January 14, 2008
Dunkin’ is just one player in a sports marketing arena that’s seen explosive growth, both in local and national sponsorship deals... More

Sports Score with Sponsorship
eMarketer, November 08, 2007
The four major US professional sports leagues and their teams will generate $2.07 billion in sponsorship revenue in 2007, according to the IEG Sponsorship Report... More

U.S. Sports League Sponsorships to Top $2 Billion
Bob Bensch, Bloomberg, October 31, 2007
Sponsor revenue for the four major U.S. sports leagues and their teams will rise 15 percent to $2.07 billion this year, IEG Sponsorship Report said... More

IRL Widens Ad Base: Soft Drink, Energy Drink, Motor Oil Among New Sponsors, October 27, 2007
The Indy Racing League will roll out category sponsorship deals with soft drink, energy drink and motor oil brands in the next two months... More

Sponsorships: Amplified With An Interactive Boost, October 18, 2007
According to the latest IEG report on "What Sponsors Want," the percentage of marketing budgets that advertisers dedicate to sponsorships is continuing to rise each year, and total spending is expected to reach $15 billion by the end of 2007... More

Life Comes At You Faster; Pushing the Pedal; Nationwide Revs Up Move Into Sports Sponsorships
Mike Pramik, The Columbus Dispatch, October 04, 2007
Nationwide has taken its sharpest turn yet on a recent journey into sports marketing, agreeing to sponsor NASCAR's No. 2 racing series beginning in 2008... More

Designer Label May Adorn the Meadowlands Arena
Maura McDermott, Star-Ledger, September 25, 2007
Apparel firms are only bidders for name after Continental exits. The new name on the side of the Continental Airlines Arena could be the same one that's on the crowd's clothing labels... More

The Rewards - and Costs - of Backing the Home Team
Rick Foster, Sun Chronicle, September 23, 2007
Fans pay the highest average ticket price in the NFL - $91 - to watch the three-time Super Bowl champion New England Patriots play at Gillette Stadium... More

Earnhardt Shift Threatens Budweiser's Lead in Nascar Logo War
Gene Laverty. Bloomberg, September 17, 2007
Earnhardt, voted Nascar's most popular driver, won't be bringing the Anheuser-Busch Cos.'s Budweiser marks that he has carried for the past nine seasons with him when he joins Hendrick Motorsports. Because of an undisclosed conflict with another team sponsor, Earnhardt will replace the logo of the beer, the most prominent Nascar team sponsor, on his racing suit, helmet and vehicle... More

BofA Readies Local NASCAR Promotions
Charlotte Business Journal (North Carolina), September 11, 2007
Bank of America Corp. plans to rev up its marketing and promotional blitz as title sponsor of next month's NASCAR race at Lowe's Motor Speedway, cementing ties between the Charlotte bank and the region's motorsports heritage... More

Small Business: Boost Image, Contacts Via Sponsorship
Newsday, September 10, 2007
If you were lucky enough to catch a ballgame or concert this summer, you likely noticed one or more corporate banners splashed across the stadium or arena. It's quite a common sight these days, as corporations are sponsoring just about everything from stadiums to hot air balloons... More

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