Announcements

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.



The Times, They Are a-Changin'
Newsday (New York), May 03, 2009
The fountains rise at a rare moment of great optimism in one American city hit the hardest by the recession. They have become the most popular attraction at Comerica Park in Detroit, more than the Ferris wheel and the merry-go-round and even the curly mop that billows under the hat of Magglio Ordoñez... More

Smart, Efficient, Sponsorship Is In
EFMA, May 01, 2009
The recession has had an impact on sponsorships. Image building is less important nowadays than creating new business... More

Sponsorships Scare Some Despite Revenue Upside
U.S. Banker, May 01, 2009
Before TARP, bank executives would primarily base sports sponsorship decisions on one key criteria: bang for the buck... More

Major Music Events See Slight Rise in ’09 Sponsors
Reuters, April 29, 2009
Spending by North American-based companies to sponsor music venues, festivals and tours will rise 3.8 percent this year, but big-name events will benefit the most, a research firm said on Wednesday... More

MillerCoors Signs Deal with Toyota Park
Chicago Tribune, April 29, 2009
Anheuser-Busch InBev is out as the domestic beer sponsor at the Chicago Fire's Toyota Park and MillerCoors is in, with the key to its two-year sponsorship being an all-you-can-eat-and-drink pavilion at the park, beginning Saturday... More

Study: Music Sponsorships Up In 2008
Touring, April 28, 2009
North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year... More

Jazz Fest Is Still Swinging
Times-Picayune (New Orleans), April 24, 2009
What for three years had been the AIG Gospel Tent at the New Orleans Jazz and Heritage Festival will be simply the Gospel Tent this year... More

Ad deals sought by city
Indianapolis Business Journal, April 18, 2009
City officials want to raise money by selling sponsorships, advertising and possibly even naming-rights deals for city-owned properties as they attempt to chip away at a projected $23 million deficit in the municipal budget... More

JAMA Calls on Medical Associations to Cut Drug Industry Ties
meetingsnet.com, April 15, 2009
In a special communication published in the April 1, 2009, issue of the Journal of the American Medical Association, physician leaders called on professional medical associations to sever most of their ties with drug with and device companies... More

Baseball strikes deals despite tough times
Reuters, April 14, 2009
CHICAGO (Reuters) -- Major League Baseball said on Tuesday it extended sponsorship deals with four major corporate partners and signed three new agreements in Japan despite the global financial downturn... More

Mohegan Sun's View: Don't Blame Us
The New York Times, April 10, 2009
The view from behind the tinted windows of the Mohegan Sun Sports Bar in the center-field bleachers of the new Yankee Stadium is a lovely, unimpeded one... More

Indians Buck Recession, Score More Sponsor Dollars
Indianapolis Business Journal, March 28, 2009
At a time when many professional sports teams are seeing their revenue drop in the wake of a rocky economy, the Indianapolis Indians are driving in runs... More

Companies Shed Sports Sponsorships
The Tennessean , March 23, 2009
In the posh suites high above the Nashville Superspeedway, businesses' movers and shakers take in auto races in climate-controlled luxury while sipping cocktails and munching on chilled jumbo shrimp, pulled pork sandwiches and sweet and spicy coleslaw served by a private attendant... More

Sponsoring Arts Could Lose Luster
American Banker, March 19, 2009
Arts sponsorships, long viewed by financial companies as a sure bet for burnishing their reputations, may be the next victim of a crackdown on spending... More

And Now, A Message From Our Sponsor... Er, We're A Bit Short
Marketing Week, March 19, 2009
Sports sponsorship may be a cost-effective marketing tool, but there is a backlash in the US against bail-out cash being used for self- promotion.. More

Bank Of America CEO Defends Sports Marketing Deals
Reuters, March 12, 2009
CHICAGO (Reuters) - Bank of America Corp's top executive defended on Thursday the bank's spending on sports marketing activities at a time when such deals are under fire as wasteful... More

Sponsorship Budgets Cut By More Than 50 Percent Of Firms
Brand Republic, March 12, 2009
NEW YORK - Companies are planning to cut their sponsorship spending this year and look at ways of getting out of existing sponsorship deals, a US survey by WPP Group-owned sponsorship agency IEG has found... More

Beermakers Not Eyeing New Sports Deals In Downturn
Reuters, March 11, 2009
CHICAGO (Reuters) - Budgets for sports sponsorships will be down this year as many companies struggle with declining demand, and even two major brewers -- whose industry has held up better than most -- do not plan to pick up the slack... More

Over Half Of Firms To Cut Sponsorship Spend-study
Reuters, March 10, 2009
CHICAGO, March 10 (Reuters) - More than half of companies surveyed plan to cut 2009 sponsorship spending, including sponsorship in the sports world, while almost as many are seeking to get out of current deals, according to a study... More

McDonald's Not Cutting '09 Sponsorship Budget
Reuters, March 09, 2009
CHICAGO (Reuters) - McDonald's Corp , one of the largest corporate sponsors in the sports world, does not plan to cut its 2009 global sponsorship budget despite the recession, a top marketing executive for the fast-food giant said Monday... More

American Airlines Keeps Sponsorship Budget Intact
Reuters, March 09, 2009
CHICAGO (Reuters) - AMR Corp's American Airlines expects its spending on sponsorships, including sports deals, to remain flat in 2009 despite a recession that has caused consumers to curtail travel plans, a top marketing executive for the company said Monday... More

Why NASCAR Is Still Money On Wheels; Corporations Are Plowing Less Money Into Motorsports This Year, But The Stock-car Circuit Isn't Too Worried
The Globe and Mail (Canada) , March 05, 2009
The economic crisis may continue to bring leaner times for NASCAR in the next year or two, but the stock-car series remains the favourite to come out of the downturn ahead of the pack... More

Matt's Next Act
Advocate.com, March 01, 2009
Olympic diver Matthew Mitcham wowed the world with his win last August, but half a year later -- with no major endorsements yet -- he's ready to prove his gold medal is much more than a flash in the pan... More

Gentlemen, Race Your Start-Ups
The New York Times, February 28, 2009
Laid off by Bill Davis Racing the week before Christmas, Tommy Baldwin Jr. knew there was little demand for a 42-year-old crew chief in an economic downturn that was shredding race teams and leaving many Nascar veterans unemployed. His prospects for getting back into the Sprint Cup Series were as bleak as a corporate earnings forecast... More

Sponsorship Sinking For Sports And Arts
Financial Post, February 25, 2009
Canadian yachtsman Cameron Dueck is ready for some tough weather and hard sailing when he leads a four-person crew through the Northwest Passage this summer... More

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