We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.

Soap Box Derby Hopes Green Image Sprouts a Sponsorship
USA Today, September 21, 2009
The Soap Box Derby, an American icon clinging to nostalgia in a digital age, has hit a financial pothole that threatens the winner's-circle dreams of kid cart racers coast-to-coast... More

He Can Throw; Can He Pitch?
Charlotte Observer, September 16, 2009
Jake Delhomme's recent on-field performances have left Carolina Panthers fans stewing about his turnovers. But for companies relying on the quarterback to endorse their products, the question is whether he'll still be able to effectively pitch biscuits... More

Downtown Dallas Arts Complex to be Called AT&T Performing Arts Center
The Dallas Morning News, September 15, 2009
The city's landmark performing arts complex that opens Oct. 12 in the downtown Arts District won't have "Dallas" in its name but will have a new ring to it. In an agreement announced today, the $354 million facility will be known as the AT&T Performing Arts Center... More

New Goals for Sports Sponsors
Financial Post, September 12, 2009
Traditionally, when a company sponsors a team or event, it pays to see its logo splashed across the scoreboard, the arena walls and in programs. But in this economy, companies are scrutinizing their return on investment and many sports organizations are struggling to attract and retain sponsors... More

Kicking It Up A Notch NFL Hopes Marketing Gets New Season Off To Even Bigger Start
Pittsburgh Post-Gazette, September 10, 2009
The National Football League got cut from Home Depot's marketing plans this year and those of Expedia, but it was picked up by Procter & Gamble and and expanded its relationship with EA Sports, maker of "Madden" video games... More

N American golf sponsorship spending to dip in '09
Reuters, September 04, 2009
Spending by North American companies this year on golf sponsorships is expected to drop 3.7 percent as the recession crushed industries that long supported the sport, according to a firm that tracks such data... More

U.S. Team Seals a Deal With Procter & Gamble
The New York Times, September 01, 2009
Procter & Gamble has signed on as a sponsor of the United States Olympic team for the Vancouver and London Games, a move that will place the Olympic rings on more than a dozen household products, from Bounty and Tide to Pepto-Bismol and Pringles... More

Cause Marketing Expected To Show Growth
MediaPost, August 18, 2009
The economy may be causing marketers to scale back on expensive, high-production efforts, but one area is still likely to see some growth this year: cause marketing. According to IEG, North American companies will spend about $1.55 billion on cause marketing efforts in 2009, a roughly 2% increase over 2008. That is down from previous year-on-year increases in the cause marketing arena, but in the current economic climate, any increase in a marketing program is worth noting, says Dan Kowitz, vice president of IEG Sponsorship Consulting... More

It's not easy, but Geico is doing it
Washington Times, July 29, 2009
At nearly every sporting event of significance, the caveman and the gecko are there. On the outfield concourse at Nationals Park. In the crowd at Verizon Center. Sitting next to tennis legend Billie Jean King at a Washington Kastles match downtown... More

Delta Air Courts NYC Fliers ‘Nobody Owns’ With Yankees, Mojitos
Bloomberg, July 20, 2009
Delta Air Lines Inc., based in Atlanta since 1941, is promoting itself as New York City’s “hometown carrier” with mojitos in Manhattan and sponsorships of the Yankees and Mets baseball teams... More

The slumping economy finally hitting the Fortunate 50, July 01, 2009
The untouchable twosome who usually dominate the top of Sports Illustrated’s Fortunate 50 list of the top-earning American athletes don’t look so untouchable anymore... More

You Can Measure Return On Sponsorship
Marketing:Sports, June 23, 2009
The sponsorship industry has advanced a great deal since the time the phrase "sponsorship can't be measured" typically went unchallenged. As all aspects of the industry have grown more sophisticated, and as the dollar value and prominence of partnerships has grown substantially, the need for accountability has become vitally important... More

Sponsorship Spending Revised, Growth Cut in Half: IEG
Penton Insight, Promo Online Exclusive, June 18, 2009
In response to an unprecedented economic situation not faced bythe sponsorship industry in the past two decades, IEG has revisedits forecast for sponsorship spending this year, cutting it in halfas the full impact of the recession grips North American companies... More

A Safety for Giants as Clock Ticks Down on Stadium
Associated Press, June 17, 2009
Sports sponsorships this year are forgoing the game-breaking bomb down the field and opting for modest gains through quick-out sideline patterns... More

Big Money Sweeps Through Soccer
Wall Street Journal, June 12, 2009
Despite the economic downturn and a credit crisis that is weighing on soccer clubs, Real Madrid on Thursday agreed to acquire Cristiano Ronaldo, the Portuguese striker considered one of the world's best players, for a record $131 million transfer fee... More

IEG downgrades sponsorship outlook
Australian Sponsorship News, June 11, 2009
Global sponsorship information specialist IEG has downgraded its forecast growth for the North American sponsorship sector, predicting it will now only rise 1.1 percent and not 2.2 percent as forecast earlier in the year... More

North American '09 sponsorship spending estimate cut
Reuters, June 10, 2009
The U.S. recession has led a company that tracks North American sponsorship spending to halve its growth estimate for 2009, the first time the firm has ever updated its projection mid-year... More

Sports, media to suffer as GM cuts ad spending
Los Angeles Times, June 04, 2009
The bankruptcy of General Motors Corp., one of America's biggest advertisers, deals yet another blow to TV stations, newspapers and magazines that already are reeling from the recession... More

Brands On The Run
Billboard, June 04, 2009
On July 31, Rascal Flatts' American Living Unstoppable tour will stop at the Aaron's Amphitheatre at Lakewood in Atlanta, and both the band and its fans will enjoy some s'mores as part of a promotion with Hershey's... More

Play on
The Economist, May 28, 2009
For fans of Newcastle United, a terrible season ended as they had long feared on May 24th, with relegation from the Premier League, the top level of English football. Newcastle’s players have proved about as buoyant as their shirt sponsor, Northern Rock. The nationalised mortgage bank is based in the city... More

Principal says sponsorship is important for charities, community
Des Moines Register, May 27, 2009
When a California bank sponsored a golf tournament after selling stock to the federal government as part of the Troubled Asset Relief Program, congressmen criticized the spending as irresponsible and arrogant... More

As recession rolls on, Fox Valley companies still score with sponsorships
The Post-Crescent, May 26, 2009
The Fox Cities Marathon Festival of Races and Lifest are two totally different events, targeted at different audiences, but share one thing in common — both rely on corporate sponsorship dollars... More

Moto's Indy 500 sponsorship takes back seat
Crain’s, May 22, 2009
When Danica Patrick takes to the track Sunday for the Indianapolis 500, she’ll be wearing Boost Mobile’s logo, not the Motorola bat wing, on her jumpsuit... More

Big sponsors stick with The Players Championship this year
Jacksonville Business Journal, May 18, 2009
The recession has caused many businesses to slam the brakes on sponsorship spending, and strains on financial and automotive sectors that are the lifeblood of the PGA Tour Inc. have made for a difficult golf season... More

Live News In Brief: Sponsorship
Music Week, May 09, 2009
The UK industry could be set for a recession-busting year, with new research from the industry-leading US showing record amounts are being ploughed into sponsorship... More

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