We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.

Healthy Predictions for American Motorsport Sponsorship, February 10, 2010
Sponsorship spend by North American companies in motorsport is predicted to rise 2.1 per cent in 2010 after last year's decline for the first time in 25 years... More

N. American Sponsor Spending on Motorsports Up in 2010
Reuters, February 09, 2010
CHICAGO, Feb 9 (Reuters) — NASCAR and the rest of motorsports are getting some good news as sponsorship spending by North American companies is expected to rise 2.1 percent in 2010 after the segment's first decline in 25 years, a research firm said on Tuesday... More

Coke goes green at Vancouver Olympics
Advertising Age
, February 01, 2010
When the Vancouver Olympic Games kick off on Feb. 12, visitors will find café furniture made from pine-beetle-salvaged wood, drink out of bottles made from 30 based plant-based materials, and their beverages will be delivered via hybrid vehicles and electric cart. All are elements of Coca-Cola's first zero-waste, carbon-neutral sponsorship... More

Accounts, People & Miscellany
New York Times, February 01, 2010
Florida Department of Citrus selected the Atlanta office of BBDO, part of the BBDO Worldwide unit of the Omnicom Group, to handle its account, which had been handled by the Richards Group, Dallas. Spending was estimated at more than $20 million... More

Sponsorship Spending Struggles to Recover
PROMO, January 28, 2010
In 2010, things are looking up for sponsorships... More

Sports Sponsorships Perk Up
Forbes, January 21, 2010
On a long-term basis, it’s too early to say. In the current environment committing big bucks over several years is anathema. Banks and auto companies are still hurting. But new money is coming in from some companies willing to fill the void—at least temporarily. Locking in for a decade is still out. But some are judging that a quick look-see is worth a try... More

Funding 2010: CME to Sponsorship
Medical Meetings, January 20, 2010
CME funding is decreasing; revenue from exhibits is decreasing even more. General, unrestricted support of an organization no longer exists for most medical societies, and there is more competition for sponsorship dollars from state organizations, chapters, and other closely related associations. What’s needed is some new ways to bring in revenues... More

IFD gets finger-lickin’ good sponsorship deal, January 06, 2010
The city of Indianapolis has signed a sponsorship deal with KFC Corp., the first step in an innovative attempt to defray costs for the city... More

Beach Courts Seeking Ad Sponsor Deals
The Virginian-Pilot, January 06, 2010
Could Dove become the official soap of the city’s recreation center users? Could Kibbles ‘n Bits splash its name across the city’s dog park? For the right price, maybe... More

Fortune 500 companies using social media to reach customers
Crain’s Chicago Business, January 04, 2010
Last year, United Airlines found a new way to use Twitter to reward customers and fill empty seats. In May, the Chicago-based airline began offering a limited number of Twitter-exclusive fare deals, or “twares,” to domestic and international destinations. The last-minute specials are sent out once or twice a week and typically expire within one or two hours. Most sell out in seconds, a United spokeswoman says... More

Family Says Wrigley Field Will Stay Wrigley Field
The New York Times, December 26, 2009
Speculation about the possible sale of naming rights to Wrigley Field has spread since the Ricketts family bought the Chicago Cubs from the Tribune Company in the fall, but the new owners of the Cubs have not discussed the sale of naming rights to Wrigley Field, according to Wally Hayward, the team’s new chief marketing officer... More

Will Winter Olympics heat up Under Armour sales?
Baltimore Business Journal, December 18, 2009
Under Armour Inc. is looking to make its biggest Olympic impact to date with an array of sponsorships during the 2010 winter games in Vancouver... More

Why Accenture is the first company to ditch Tiger Woods
Christian Science Monitor, December 13, 2009
Accenture announced Sunday that it is ending its sponsorship of Tiger Woods because of the current scandal. Accenture tied its brand to Woods more closely than did any other company... More

Tiger Woods left deep in the rough as sponsors desert their flawed icon
The Times (London), December 10, 2009
The smiling face of Tiger Woods has vanished from American television screens during the commercial breaks, amid signs that the sponsors who helped to turn the golfer into a billionaire are heading for the exit... More

Gatorade drops Tiger—a hint of things to come?
The Christian Science Monitor, December 08, 2009
Gatorade drops Tiger Focus drink—a decision made last month that could be a harbinger of problems ahead. Sponsors will want Woods to say something soon to blunt rampant media speculation... More

Why Tiger Is Still the Best Gillette Can Get, December 07, 2009
CHICAGO ( — Tiger Woods’ “transgressions” have left formerly clean-shaven Gillette with a trio of bad boys as the centerpiece of its global marketing campaign — and that might actually be a good thing for the Procter & Gamble-owned brand... More

Woods an asset even with ‘transgressions’
Financial Times, December 04, 2009
Accenture’s latest advertising campaign has a picture of Tiger Woods standing on the edge of a stream, club in hand, looking at his ball perched precariously on a rock. “It’s what you do next that counts,” reads the global management consultancy’s strapline... More

Burgeoning businessman Tony Stewart completing first season as NASCAR driver-owner
Sun Sentinel, November 18, 2009
Jimmie Johnson only has to finish 25th in Sunday’s Ford 400 at Homestead—Miami Speedway to lock up a record fourth consecutive NASCAR Sprint Cup championship, but it’s two—time champion Tony Stewart who has the star power... More

Studios making their pitch
The Washington Times, November 05, 2009
Whether they’re airing promos with ballplayers and aliens or showing trailers for the latest holiday flick, sports leagues and their broadcast partners have kept strong ties with Hollywood even as other sponsors and advertisers have cut back... More

Jordan Sneaker Dispute Spotlights College Sponsorship Business Colleges Reap Millions From Sports Sponsorship Deals
ABC NEWS, October 23, 2009
How important is a college freshman’s footwear to his university? If the college is the University of Central Florida and the freshman is Marcus Jordan, the answer is very... More

NBC Universal Tees Up Cause-Related Shows
The Wall Street Journal, October 19, 2009
With ad spending still in the doldrums, NBC Universal has won some extra business by offering marketers the chance to hitch their products to programs promoting a cause or health or social issue... More

Fairs, music festivals fear sponsorship loss
The Tennessean, October 14, 2009
Some corporate sponsors are curtailing financial support for fairs and music festivals across the nation, a trend that could force ticket prices to increase to fill the gap starting next summer... More

Marathon Outruns Economy With In-Kind Aid
Hartford, October 12, 2009
Coming into 2009, Beth Shluger, director and founder of the ING Hartford Marathon, was concerned that the bad economy could reduce corporate sponsorship money by as much as 25 percent... More

UPS to 'Deliver' London Olympics in 2012
The Atlanta Journal-Constitution, October 01, 2009
UPS has signed on as an in-kind sponsor of the 2012 London Olympics, providing shipping and logistics services in return for promotional exposure in the United Kingdom... More

Travel Insurer to be Prominant Sponsor of Miami Heat
South Florida Sun-Sentinel, October 01, 2009
The Miami Heat and Geneva-based Assist-Card are teaming up to boost the Swiss company's business in North America and the basketball team's bottom line... More

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