We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.

Nadal Rivaling Federer on Celebrity A-List Depends on First U.S. Open Win/Bloomberg
Bloomberg, August 26, 2010
Rafael Nadal swept the French Open and Wimbledon this year and passed Roger Federer to become the top-ranked tennis player in the world. Yet the 24-year-old Spaniard struggles to be more than a minor celebrity to most Americans... More

Strong TV Ratings For US Open Series: This Week In Tennis Business
World Tennis Magazine, August 25, 2010
According to the IEG Sponsorship Report, companies will spend $600 million sponsoring amateur and professional tennis tournaments in 2010. The figure represents a 3.2 per cent increase on 2009 and includes global, national and local deals... More

With Tennis On The Upswing, AmEx Site Serves Up Young Players
Media Post News, August 24, 2010
As part of the sponsorship deal American Express has forged with the U.S. Open Tennis Tournament this year, its site allows fans to get a behind-the-scenes look at four young players -- John Isner, Sam Querrey, Caroline Wozniacki and Melanie Oudin, Elaine Wong reports... More

Tennis Sponsorship Up 3% To $600m In 2010
Sport Business, August 24, 2010
Companies will spend $600 million sponsoring amateur and professional tennis tournaments in 2010, according to research by IEG. The figure represents a 3.2 per cent increase on 2009 and includes global, national and local deals... More

Report: Tennis Weathering Economic Challenges As Sponsorship Deals Grow, August 23, 2010
With tennis heading toward its fourth and final Grand Slam event of 2010, a report shows that domestic and worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $600 million in 2010, a 3.2% increase over 2009... More

Sponsorships Troubles Extend To CT Tennis
 Hartford Business Journal, August 23, 2010
Connecticut’s premier tennis event is suffering from sponsorship issues plaguing the entire advertising industry as the recession forced companies to reprioritize their spending... More

Best Buy Takes Its Brand To A Times Square Theater
New York Times, August 18, 2010
Two months after Irving Plaza reclaimed its old name, another Manhattan concert space is being rechristened... More

Eagles Presenting Florida Panthers Training Camp
Sun-Sentinel, August 13, 2010
In what is thought to be the first marketing partnership of its kind, the Eagles rock band is presenting this year’s Florida Panthers training camp... More

Should Big Ten Change Its Name?
Crain's Chicago Business, August 02, 2010
IEG Senior Vice President Jim Andrews comments on the value of the Big 10 brand and the impact of a possible name change for the conference in Crain's Chicago Business blog... More

Is Measurement Up To Sponsors Or Properties? Answer: Yes
Sports Business Journal, July 26, 2010
Properties and brands generally believe in the merits of measurement regarding the impact of sponsorships. After all, a brand wants to ensure that its investment is boosting equity and sales. A property wants enhanced perceptions among fans and happy partners to ensure renewals... More

Who Won The World Cup Of Sponsorship?
The National/Abu Dhabi, July 10, 2010
Today we will learn which team will lift the 2010 FIFA World Cup... More

Analysis-LeBron Signing Adds Heat To Miami Team, Sponsors
Reuters, July 09, 2010
Basketball superstar LeBron James' move to the Miami Heat has turned the team's sponsors and broadcast partners into big winners... More

Coca-Cola Hopes to Score With World Cup Campaign
Wall Street Journal, June 29, 2010
JOHANNESBURG—The Sakhumzi restaurant in Soweto normally serves 100 customers a day. But business has risen eightfold since the World Cup began last month, as soccer fans eat and drink with their eyes glued to four newly installed televisions... More

ANA: Events, Sponsorship Metrics Are Inadequate
MarketingDaily, June 25, 2010
Many marketers lack the capabilities or budgets to track performance of events and sponsorship activities adequately, according to a new survey conducted by the Association of National Advertisers (ANA) and sponsorship research/consultancy/training services supplier IEG... More

ANA study finds most marketers not measuring sponsorship and event marketing
b2b magazine, June 24, 2010
New York—While marketers say measurement and accountability are critical to measuring the success of their sponsorship and event marketing programs, 65% of marketers are not taking the necessary steps to measure these activities, according to a study by the Association of National Advertisers... More

BP disaster puts Cubs, Sox in difficult spot
Chicago Business, June 21, 2010
When the opening pitch of the Cubs-White Sox game on June 11 was delayed by 20 minutes, there was a sudden belief that the wait was to allow the Blackhawks and the Stanley Cup to come over to Wrigley Field from the parade. The buzz grew even louder when a pedestal was set up behind home plate... More

In Chicago it's good cup, bad cup
Chicago Tribune, June 20, 2010
Lord Stanley's spittoon continued to make the rounds more than a week after hockey's Blackhawks brought it back to Chicago and introduced it to several nightspots... More 'new' marathon title sponsor
Las Vegas Review-Journal, June 16, 2010
With a lagging economy, it wouldn’t have been too surprising if it took a few years for the Rock ‘n’ Roll Las Vegas Marathon to attract a title sponsor. As it turned out, all it took was a one-year trial period — with a company that already had ties to the race and was looking to get back on board. Competitor Group, the San Diego-based company that runs the popular Rock ‘n’ Roll series of events, confirmed Tuesday that it has agreed to a three-year deal that will make Henderson-based the title sponsor of the Las Vegas event... More

World Cup officials: Women were dressed to shill
AP Associated Press, June 16, 2010
JOHANNESBURG — More than 30 women showed up at the Netherlands-Denmark match wearing orange mini-dresses emblazoned with the name of a Dutch brewery — earning them a red card from World Cup officials who acted to quash what they called an ambush marketing scam... More

Ambush marketing gives Nike leg up for World Cup
Reuters, June 11, 2010
DETROIT (Reuters) - Nike Inc may not be a World Cup sponsor, but the athletic clothing and shoe giant is the top brand online for consumers tuned into the world's biggest soccer tournament... More

Advertisers chase soccer World Cup, June 09, 2010
A day to go to the Fifa World Cup and fans are already geared up to pump their lungs that would scream and pound to cheer their favourite teams... More

World Cup 2010: Getting the most from sponsorship
Business Management, June 08, 2010
The 2010 World Cup will be one of the most watched events this summer. As such, getting the rights for sponsorship of the event is a huge deal for a company. For those selected, it is possibly the largest publicity event for their company... More

Hawks may only sip from Cup of ad deals; Players already scoring local endorsements, but national spots are iffy
Chicago Tribune, June 08, 2010
Would a Stanley Cup championship put the "hawk" in Blackhawk?.. More

World Cup Sponsorship Revenue around USD 1.6 billion
EUFootballbiz, June 07, 2010
FIFA's decision to rework its World Cup sponsorship strategy has been hugely successful as the IEG Sponsorship Report says that the tournament has generated USD 1.6 billion between 2007 and 2010 as opposed to USD 584 million between 1999 and 2002... More

Coke, Visa Make Push for World Cup Bonanza
TheStreet, June 05, 2010
JOHANNESBURG (TheStreet) -- The 2010 World Cup's best competition may not be on the soccer field, but between the companies whose brand logos line it and off-field rivals hoping to grab their own bit of the glory... More

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