Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Try A S.M.A.R.T. Way To Turn Sponsorships Into Partnerships
Sports Business Journal, November 29, 2010
Sponsorship is a funny thing. Properties and brands are generally on the same page regarding the components of a sponsorship. Both sides know how much signage, in-stadium promotion and media the package includes. They understand what activation opportunities exist. Generally, the inventory is documented and clear... More
Making the Pitch for Charities
The Wall Street Journal, November 29, 2010
As holiday advertisements get into full swing, a rash of retailers have incorporated cause-related pitches into their yuletide promotions... More
Good News For Sports Sponsorships
Promo, November 23, 2010
After being stung by a 3.9% drop in sponsorship spending in 2009, the four major U.S. pro sports leagues and their teams have enjoyed a major rebound... More
Sports Marketing Is Back, NHL Leads Pack
Marketing Daily, November 19, 2010
Marketers are boosting their commitment to sports sponsorship. Major League Baseball, the National Basketball League, National Football League and the National Hockey League are reporting a combined 7.6% increase in sponsorship revenue in 2010 to $2.28 billion from $2.12 billion last year. The numbers come from IEG Sponsorship Report... More
Big Four US Sports Enjoy Sponsorship Hike
SportsBusiness, November 19, 2010
The four major North American sports leagues are expected to see sponsorship revenue increase by 7.6 per cent in 2010 according to IEG, the unit of advertising giant WPP... More
US Sports Enjoy Sponsorship Hike
sports-city.org, November 18, 2010
The four major North American sports leagues are expected to see sponsorship revenue increase by 7.6 per cent in 2010... More
Sponsorship Spend On US Sports Up 7.6 Percent In 2010
SIM Magazine, November 17, 2010
The four major North American sports leagues are expected to see sponsorship revenue rise 7.6 percent in 2010 thanks partly to the return of the financial and automotive sectors after a decline last year brought on by the weak U.S. economy... More
Sports Sponsorhips Are Back
Forbes, November 17, 2010
Following a 3.9% decline in sponsorship revenue in 2009, North America’s four major sports leagues and their teams are poised for a 7.6% increase in 2010, to $2.28 billion. That’s according to the final projections of the Chicago-based IEG Sponsorship Report, which tracks corporate sponsor activity for sports and other industries... More
This Suit's For You: Bud Charges MLB Jacked Up Sponsorship Tab
Ad Age, November 15, 2010
CHICAGO – Anheuser-Busch's long-standing relationship with Major League Baseball has turned sour as the two American icons battle over how much the brewer should pay to continue as the league's official sponsor, a distinction A-B has had for more than 30 years... More
Anheuser-Busch Sues MLB
Wall Street Journal, November 13, 2010
Anheuser-Busch Inc. sued Major League Baseball, claiming that baseball's licensing arm reneged on a multiyear renewal of the company's beer-sponsorship rights and demanded "exponentially higher" fees... More
Anheuser Swings At Baseball In Sponsorship Lawsuit
Reuters, November 13, 2010
NEW YORK – Anheuser-Busch Inc, the largest U.S. brewer, sued Major League Baseball, accusing the league of reneging on an agreement to renew a lucrative and exclusive sponsorship pact it has held for more than 30 years... More
Anheuser-Busch Files Suit Against M.L.B.
New York Times, November 12, 2010
Budweiser’s decades-long connection to Major League Baseball frayed Friday when the giant brewer’s parent company, Anheuser-Busch, alleged in a federal lawsuit that baseball reneged on an agreement reached earlier this year to extend the beer maker’s sponsorship... More
Variety Allocates $614,625 To Partner Agencies
St. Louis Globe-Democrat, November 10, 2010
ST. LOUIS – Yesterday in the Khorassan Ballroom of the Chase Park Plaza, Variety the Children’s Charity of St. Louis allocated $614,625 across 81 partner agencies to fund programs for more than 19,000 local children who have physical or mental disabilities... More
Backbeat: Here's What You Missed On Day 2 Of Billboard's Touring Conference And Awards
Billboard, November 05, 2010
The 7th Annual Billboard Touring Conference & Awards, presented by ShowClix and in association with Music Networx, took place in NYC on November 3rd and 4th. Day 2 of the event featured even more informative panels, controversial discussions, invaluable networking opportunities, and our Touring Awards reception, which honored the year’s biggest promoters, agents, managers, venues, sponsors, and production professionals... More
Charity Drive
Boston Globe, October 26, 2010
Last month’s early-morning car crash that left one person injured but Tom Brady unharmed was more than a close call for the New England Patriots quarterback. It was also a great marketing opportunity... More
Ambush Marketing Top Concern For Sports Officials
Reuters, September 24, 2010
DETROIT – On a sunny day in June in South Africa, three dozen women clad in identical flattering orange dresses were ejected from a World Cup football match. The offense: wearing dresses distributed by the company competing with the sponsor of FIFA's quadrennial event... More
Keeping His Celebrity In Perspective
Wall Street Journal, September 11, 2010
Nick Sanchez could use a rake to sift through the heaps of flotsam that fill his email inbox on a daily basis. There are offers for his little brother to appear on cartoons, to pose for billboards, to make promotional appearances at bars, cocktail parties and car washes... More