Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Swimming's Rich Little Poor Girl
Wall Street Journal, January 11, 2012
Missy Franklin has a money problem. People keep offering her a lot of it—and she keeps saying no. No to more than $130,000 in potential winnings and counting. No to several endorsement offers... More
Sponsorship Loses Steam, But Continues To Outpace Ad Growth
Mediapost, January 11, 2012
Describing the effect of the global economic crisis on sponsorship spending as a "wet blanket," GroupM's IEG unit released results of its annual year-end review and forecast, nonetheless calling for spending on sponsorships to expand 4.1% in 2012 to $18.87 billion in North America... More
Sponsorship Set For Growth
Warc, January 09, 2012
NEW YORK: Brand owners will boost their spending on sponsorship to more than $53bn worldwide in 2013, helping this channel fully enter the marketing "mainstream", a study has predicted... More
College Bowl Names As Well As Games Are Big Business
Pittsburgh Post-Gazette, January 01, 2012
Feeding America accepts a donation from Kraft executives of more than 25 million meals Saturday on behalf of Kraft Foods' Huddle to Fight Hunger campaign at the Kraft Fight Hunger Bowl in San Francisco... More
BBVA Signs Houston Stadium Naming Deal
MarketWatch, December 15, 2011
BBVA Compass, a subsidiary of Spain’s Banco Bilbao Vizcaya Argentaria S.A. BBVA, signed an agreement reportedly worth $20 million over 10 years for the 22,000-seat stadium, set to open on May 12... More
Arnold Palmer Takes A Swin At Positioning His Brand For Future
Ad Age, December 05, 2011
Arnold Palmer did not invent sports marketing. But he nearly perfected it, amassing a global empire of licensing deals and endorsements that seems just as relevant today as it was when he first began building it back in the 1950s. Now the 82-year-old golfing legend is out to make sure his dynasty outlasts him... More
Penn State Games Lose Sponsorship Deals
wsj.com, November 16, 2011
About a half-dozen advertisers have pulled commercials from ESPN's broadcasts of coming Pennsylvania State University football games, a person familiar with the matter said, a sign that the scandal at Penn State is causing fallout among marketers... More
The Most Important Rule of Sponsorships: Invest Rather Than Buy
AdAge.com, October 24, 2011
Even though spending on corporate partnerships with sports, entertainment and nonprofit organizations will reach $18 billion in North America this year, a majority of sponsorships remain ad hoc projects, fragmented and siloed within the company rather than optimized, integrated and aligned behind growth and enterprise-wide impact... More
Selling Abby Wambach
Businessweek.com, October 21, 2011
The U.S. women’s soccer team won fans despite a World Cup loss. To snare big-time sponsors, they’ll need to get the gold at the 2012 Olympics... More
How Associations Can Get More Sponsorship Dollars
Association Meetings, October 06, 2011
Associations get just 3 percent of the $18 billion corporate sponsorship market. A big reason why the percentage is so low is because associations aren’t offering what sponsors are looking for, posits a new study by IEG, a Chicago-based sponsorship consulting and research firm. If association leaders would adopt a new approach to corporate partnerships, they could claim a much larger share of the North American sponsorship market, the study concludes... More
Cycling Deal Off To Intriguing Start
ESPN.com, September 12, 2011
The agreement that will join the RadioShack and Leopard-Trek cycling teams at the hip, a bit of macro-surgery that has set the sport on its ear, isn't so much a merger as a splicing together of two organizations. It's still early, but last week the seams were showing... More
Sponsors Return to NFL, NHL
The Tennessean, September 09, 2011
As the Tennessee Titans open the football season Sunday, and the NHL Nashville Predators prepare to get started next month, the financial situations of these and other major-league sports franchises are looking up as sponsors have opened their purses a bit more... More
Doping Drama: Non-Endemics Not Likely to Stay
Bicycle Retailer, August 01, 2011
The latest wave of doping allegations swirling around Lance Armstrong and other top cyclists will continue to scare big-name sponsors away from the sport, branding and marketing experts say... More
Bobcats' Sponsors not Flinching - Yet
Charlotte Observer, July 21, 2011
The Charlotte Bobcats made big strides last season on the business side, selling more season tickets and drawing in more corporate sponsors in the wake of Michael Jordan's acquisition of the team... More
RBC Tees Off with Canadian Open Sponsorship
The Vancouver Sun, July 18, 2011
VANCOUVER — The Royal Bank of Canada is title sponsor of the RBC Canadian Open being hosted at Vancouver’s Shaughnessy Golf & Country Club this week, but executive Jim Little’s job for the event started at the just-completed British Open... More
Five Reasons Why It’s Good To Own An NBA Team
MarketWatch, July 14, 2011
NEW YORK – Watching the growing spat between the National Basketball Association and its players, you’d be forgiven for wondering why the league’s owners put up with the hassle... More