About Us

IEG: The sponsorship authority.

IEG delivers proprietary market intelligence, thought leadership and strategic counsel that empowers our clients to make more informed sponsorship decisions.

For nearly 40 years, IEG has delivered expert counsel across a full spectrum of partnerships. The world’s most recognized sports and entertainment rightsholders and best-known brands, along with start-ups, social-driven organizations and public-sector operators, all turn to IEG to access the company’s unmatched depth of expertise.

When sponsorship decisions are made, IEG is there to deliver a measurable impact.

Learn about IEG Services


Peter Laatz has been named Global Managing Director for IEG. Laatz will now lead the company with a focus on driving product and services innovation and growth across its three primary verticals of business: valuation services, measurement and business insights and data, intelligence and thought leadership.

350 North Orleans Street
Suite 1200
Chicago, Illinois 60654
+1 312 725 5100

Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info