October 23, 2015: BMW is the most active sponsor of golf
For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com
Infographic
Chicago, Ill. — Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research.
The increase exceeds IEG’s projected 4.1 percent increase in overall global sponsorship spending.
BMW, which recently announced a new partnership with the USA Golf Federation, is the most active sponsor of golf worldwide. Nineteen percent of properties with a sponsor in the auto category report a partnership with the company. Rolex is the second most active sponsor (15%) and Anheuser-Busch InBev (14%) third.
“As demonstrated by its involvement with tournaments and sanctioning bodies around the world, BMW continues to dominate the golf landscape,” said William Chipps, IEG Sponsorship Report senior editor.
Daimler AG joins BMW on the list of the ten most active sponsors, making automakers the most active category sponsoring golf. Automakers are 5.1 times more likely to sponsor golf than the average of all sponsors.
Alcoholic beverages, sports apparel & equipment, banks and media companies round out the top five most active categories.
WORLDWIDE SPENDING ON GOLF
Spending includes sponsorship of professional and amateur sanctioning bodies and tournaments, charity fundraisers, endorsement deals and corporate hospitality.
MOST ACTIVE CATEGORIES SPONSORING GOLF (WORLDWIDE)
Automobile manufacturers are 5.1 times more likely to sponsor golf than the average of all sponsors.
MOST ACTIVE COMPANIES SPONSORING GOLF (WORLDWIDE)
Nineteen percent of golf properties with a sponsor in the auto category report a partnership with BMW.
About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.
Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.
For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit properties.espglobal.com.
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