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Sports and Event Strategist Danny O’Leary Joins IEG Consulting Group

February 17, 2012:

For More Information Contact:
Jim Andrews, IEG, LLC, Tel: 312/725-5110

Chicago, Ill. — IEG, LLC — guiding brands and properties for more than 30 years in optimizing their involvements in sponsorship—has hired a veteran of sports, entertainment, TV and new media to expand the company’s ability to bring its unparalleled insights and counsel to a wide array of organizations.

Danny O’Leary will join IEG as Director, Client Solutions, IEG Consulting Group, on February 21. Based in the company’s Chicago headquarters, he will share responsibility for new business development.

“We are delighted to have such a creative, solutions-oriented marketer join the team,” said IEG CEO Laren Ukman. “Danny will play a critical role in identifying and creating solutions for clients across a wide range of industries and sectors.”

O’Leary joins IEG following more than five years at Intersport, most recently as director of business & property development. In that role he was responsible for supporting the business in acquiring, managing, and retaining blue-chip client accounts.

His career includes experience in experiential and event marketing; film, music and property management; major event bidding and hosting; and television, digital and social media.

Prior to Intersport, O’Leary worked on the Verizon Communications  account for IMG Consulting in New York, helping to optimize the company’s sponsorships of pro and collegiate sports properties, Olympic sports and pop music concert tours.

About IEG, LLC
IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).