October 07, 2015: Anheuser-Busch is the most active sponsor of the NBA, while insurance is the most active category.
For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com
Infographic
Chicago, Ill. — The 2014-2015 NBA season was good for the league and its teams, especially in terms of sponsorship revenue.
Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million last season, up 8.9 percent from the previous year, according to IEG research.
Anheuser-Busch is the most active sponsor of the NBA. Eighty-one percent of NBA-related properties with a sponsor in the malt beverage category report a partnership with the company and its brands.
Insurance overtook automakers to become the most active category sponsoring the NBA. Insurance companies are five times more likely to sponsor professional basketball than the average of all sponsors, according to the research.
Auto and beer are the second and third most active categories.
“The NBA’s growing popularity—particularly in international markets—continues to drive corporate interest in the league and its teams,” said William Chipps, IEG Sponsorship Report senior editor.
The NBA announced four new partners during the 2014-2015 season: Harman, Kaiser Permanente, PepsiCo and Under Armour.
NBA Most Active Sponsors (League/Team)
Eighty-one percent of properties with a sponsor in the malt beverage category report an Anheuser-Busch brand as a sponsor.
NBA Most Active Categories (League/Team)
Insurance companies are five times more likely to sponsor the NBA than the average of all categories.
NBA Team Sponsorship Revenue Rankings
NBA League/Team Sponsorship Revenue
About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.
Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.
For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit properties.espglobal.com.