Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

August 10, 2015:

Sports apparel is the most active category sponsoring LATAM soccer, while The Coca-Cola Co. is the most active sponsor.

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com

Chicago, Ill. — Sponsorship spending on Latin America-based soccer teams, events and sanctioning bodies totaled $1.1 billion in the 2014-2015 season, up 11 percent from the year-earlier period, according to IEG research.

Illustrating soccer’s growing popularity in the region, the increase is more than double the projected 4.8 percent increase in overall Central and South American sponsorship spending for 2015 (to $4.3 billion).

“Soccer represents an unrivaled marketing platform for engaging consumers in Latin America,” said William Chipps, IEG Sponsorship Report senior editor.

Sports apparel is the most active category sponsoring Latin American soccer. Companies in the category are 7.2 times more likely to sponsor LATAM soccer than the average of all sponsors.

Non-alcoholic beverages (6.2), telecom service providers (3.7), banks (3.6) and beer (3.2) round out the top five most active categories.

The Coca-Cola Co. is the most active sponsor with 33 percent of properties with a sponsor in the non-alcoholic beverage category reporting a partnership with the company. Anheuser-Busch is the second most active sponsor (26 percent) followed by PepsiCo in third (18 percent).

Most Active Categories Sponsoring LATAM Soccer
Most Active Categories Sponsoring LATAM Soccer Sports apparel companies are 7.2 times more likely to sponsor LATAM soccer than the average of all sponsors.

Most Active Sponsors of LATAM Soccer
Most Active Sponsors of LATAM SoccerThirty-three percent of properties with a sponsor in the non-alcoholic beverage category report a partnership with a Coca-Cola Co. brand.

About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit properties.espglobal.com.

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