January 25, 2016: Gatorade is the most active sponsor of endurance sports for the second year in a row.
For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com
Infographic:
http://www.sponsorship.com/infographics/endurance
Chicago, Ill. — Sponsorship spending on marathons, 5Ks and other endurance sports events totaled $118.8 million in 2015, up 4.6 percent from 2014, according to IEG research.
Reflecting the health of the sector, the year-over-year increase exceeds the 4.5 percent increase in overall sports spending and 4.1 percent increase in overall sponsorship spending.
“Running’s upscale demographic combined with a growing number of events targeted to niche audiences continues to drive corporate interest in endurance sports,” said William Chipps, IEG Sponsorship Report senior editor.
For the second year in a row, Gatorade was the most active sponsor in terms of number of deals. Fifty-nine percent of properties with a sponsor in the isotonic beverage category reported a partnership with the beverage.
Michelob Ultra was the second most active brand (42 percent) with Marathon Foto and Fond Memories Graphics tied for third (29 percent).
Sponsorship Spending On Endurance Sports (U.S.)
Most Active Companies Sponsoring Endurance Sports (North America)
Most Active Brands Sponsoring Endurance Sports (North America)
Most Active Categories Sponsoring Endurance Sports (North America)
About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.
Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.
For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.