July 15, 2015: Sponsorship revenue continues to increase, but many properties fall short delivering key benefits
For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com
Chicago, Ill. — IEG’s first-ever property-focused survey reveals two areas where many rightsholders are missing the opportunity to go from average to amazing: delivering the right benefits and monetizing content.
Although properties offer a long list of rights, many are not delivering “must-have” benefits and services.
Rightsholders Provide Many Benefits To Partners
But Key Deliverables Are Missing From Most Partnership Packages
Comparing Services Partners Want To What Properties Provide
Thirty-eight percent of rightsholders are not monetizing any of the content they produce. Those who are, only do so sporadically.
What Types Of Content Do You Produce And Are You Monetizing It?
In The Next 12 Months, Do You Expect The Amount Of Content You Produce To Increase, Decrease Or Stay The Same?
Most rightsholders reported steady revenue growth and healthy renewal rates. Sixty percent of respondents reported an increase in sponsorship revenue over the last fiscal year, with nearly 75 percent reporting a 10 percent increase or more in revenue.
Sixty-six percent of respondents reported an increase in sponsorship revenue over the past three fiscal years, with a majority of respondents (39 percent) reporting an increase of more than 30 percent.
About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.
Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.
For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit properties.espglobal.com.