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IEG Becomes American Marketing Association Content Partner

October 28, 2009:

For Immediate Release:
October 28, 2009

For More Information Contact:
Nancy Atufunwa, IEG, LLC, Tel: 312/944-1727

Chicago, Ill. — IEG, LLC — the leading source of sponsorship consulting, valuation, training, research and information — has become the newest content partner of the American Marketing Assn.

“The AMA has provided us with a tremendous opportunity to further provide quality information to marketing professionals to help them meet their sponsorship needs through unparalleled insights, ahead-of-the-curve tools and actionable information,” said Emily Rogers, president of IEG’s Sponsorship Consulting Group and the company’s Chief Growth Officer.

AMA’s content partner program is designed to enable marketers to make better decisions faster and increase their competitive advantage. The AMA is committed to partnering with world-class organizations to provide its membership and customers with the most relevant and valuable content available.

As an AMA content partner IEG’s role will be to educated AMA members on the value of sponsorship. IEG will be the sole provider of sponsorship information, including industry research, best practices, white papers, news and analysis.

About IEG, LLC

IEG is the world’s leading provider of independent research, consulting, training and analysis on sponsorship. Founded in 1981, IEG provides corporations and properties with the strategies and tools to harness the sales and marketing power of sports, arts, entertainment and cause marketing.

IEG offers services that include sponsorship consulting, competitive intelligence and valuation. IEG also publishes IEG Sponsorship Report, the international biweekly newsletter on sponsorship; the IEG Sponsorship Sourcebook, the definitive guide to sponsors, properties and agencies; and other industry publications and sources.

IEG also is the leader in sponsorship training. Its internationally renowned Sponsorship Conference, now in its 26th year, attracts a capacity crowd of delegates each year. Through its conferences, seminars and webinars, IEG has trained more than 45,000 sponsorship executives worldwide.

For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).