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IEG Announces Speakers and Agenda for Its 32nd Annual Sponsorship Conference, March 15-18 in Chicago

January 08, 2015:

Chicago, Ill. – IEG ( has announced the speaker lineup for its 32nd annual sponsorship conference, Sponsorship Makers: Unleash the Power of Invention. The four-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and will attract more than 1,200 sponsorship and marketing practitioners from around the world. The 2015 conference takes place March 15-18 at the Sheraton Chicago Hotel.

Keynote speakers include content marketing pioneer Alexander Koppel, chief commercial officer for Red Bull Media House; globally recognized branding and business strategist Sir Martin Sorrell, CEO of WPP; Charles Best, the visionary founder and CEO of; Tony Ambroza, who is responsible for one of today’s hottest brands as senior vice president of marketing for Carhartt; and Irwin Gotlieb, global chairman of GroupM, the world’s largest media investment company and media agency holding company.

“Our agenda for Sponsorship Makers has been designed to demonstrate the vast potential of partnerships to deliver real solutions, as well as reveal the power of disruption and invention,” said Laren Ukman, CEO, IEG. “Attendees will discover how new technologies and big data are being deployed to raise the bar on sponsorships of all types and sizes by both category leaders and challenger brands.”

Additional speakers include: Todd Ballard, director of global sports marketing, GoPro; Dan Griffis, vice president of experiential marketing and alliances, Target; Bob Stohrer, senior vice president, brand creative, Yahoo; Andreas Sigl, director, global brand & sponsorship strategy, Nissan; Eelco van der Noll, head of global experiential platforms, Anheuser-Busch InBev; Thomas van Schaik, global brand director, Adidas; Thierry Borra, director, Olympic Games management, The Coca-Cola Company; Ahmet Abaci, vice president, brand marketing & management, Mizuno USA; Hans Erik Tuijt, global Heineken activation director, Heineken International; Chris Overholt, CEO, Canadian Olympic Committee; and Ferran Soriano, CEO, City Football Group.

Featured presentations include:

  • Tapping Customer Data to Build Better Sponsorships
  • A New Partnership Model to Enhance Digital Assets and Content
  • All In: Winning the Race for Consumer Attention and Engagement
  • The Role of Content Creation in Successful Sponsorships
  • Driving Fan Engagement and Robust Data through Interactive Technologies
  • Using Social Media to Connect Consumers to Brand Purpose
  • Achieving Audacious Goals by Integrating Sponsorship into Brand and Business
  • Removing the Limits of Geography: Securing Partners in a Global Marketplace.

For complete event information, schedules and registration, please visit:

For inquiries on sponsorship and exhibitor opportunities, please contact:
Penny Perrey

About IEG, LLC
IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).