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Articles and Press Releases:

Global Motorsports Spending To Total $5.43 Billion in 2015

February 20, 2015:

Chevrolet takes the checkered flag as the most active sponsor on the global scene

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188

Chicago, Ill. Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research.

The number lags IEG’s projected 4.1 percent increase in overall global sponsorship spending.

“Motorsports spending remains strong, but the economic climate in Europe—historically home to many Formula 1 sponsors—continues to cast a pall over growth,” said William Chipps, IEG Sponsorship Report senior editor.

General Motors Co. is the most active sponsor of motorsports with 12 percent of properties reporting a partnership with the company. Ford Motor Co. follows in second (10 percent) with Toyota Motor Corp. and The Coca-Cola Co. tied for third (seven percent).

Most Active Motorsport Sponsors By Corporate Owner
Twelve percent of properties with a sponsor in the automobile category report a General Motors Co. brand as a sponsor.

Chevrolet is the most active brand sponsoring motorsports, with 10 percent of properties reporting the nameplate as a sponsor. Ford and Toyota tie for second place (seven percent) with tire maker Pirelli in third (six percent).

Most Active Motorsport Sponsors By Brand
Ten percent of properties with a sponsor in the automobile category report Chevrolet as a sponsor.

Not surprisingly, the endemic auto and auto aftermarket industries are the most active categories sponsoring motorsports. Auto companies are 10.1 times more likely to sponsor motorsport than the average of all sponsors, while auto aftermarket companies are 9.7 times more likely to sponsor motorsports.

Technology (4.2), non-alcoholic beverages and sports apparel (3.0) round out the top five most active categories.

Most Active Motorsport Categories
Automobile companies are 10.1 times more likely to sponsor motorsports than the average of all sponsors.

Global Motorsports Sponsorship Spending

About IEG, LLC
IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).