Announcements

IEG Responds To JAMA Article On Medical Industry/Association Relationships
April 02, 2009: Chicago, Ill. — IEG, LLC—the leading source of sponsorship consulting, valuation, training, research and information—today released a statement in response to an article published April 1 in the Journal of the American Medical Association addressing the relationship between professional medical associations and pharmaceutical, medical equipment and other members of industry... More

IEG Responds to Federal Initiative to Prohibit Financial Institution Sponsorships
February 27, 2009: Chicago, Ill. – IEG, LLC chairman Lesa Ukman has weighed in on Sen. John Kerry’s call for a ban on sponsorship by financial companies who receive TARP funding.

This proposed legislation could have a devastating effect on sponsorship and the communities it serves... More

One For The Record Books: Motorsports Sponsorship To Decline In ’09
February 13, 2009: Chicago, Ill. – North American-based companies will spend an estimated $3.3 billion to sponsor motorsports teams, tracks and sanctioning bodies this year, a nearly six percent decline from the $3.5 billion spent in ’08, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Sponsorship Spending To Rise 2.2 Percent in 2009
February 11, 2009: Chicago, Ill. – Sponsorship spending by North American companies is expected to grow 2.2 percent in ’09 to $16.97 billion, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Spend Money On Sports, Entertainment, Cause And Other Partnerships Now?
January 14, 2009: IEG’s 26th Annual Sponsorship Conference explores why sponsorship is the right thing for a down economy.. More

Spending On U.S. Marathons And Other Running Events To Total $84 Million In ’08
October 29, 2008: Chicago, Ill. — North American-based companies will spend an estimated $84 million to sponsor marathons, triathlons, 10Ks and other running events this year, up 8.4 percent from $77.5 million in ’07, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Golf Sponsorship To Reach $1.36 Billion In 2008
October 04, 2008: Chicago, Ill. — North American-based companies will spend an estimated $1.36 billion to sponsor pro and amateur golf tournaments, sanctioning bodies and related events in ’08, up nine percent from $1.25 billion in ’07, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Tennis Sponsorship To Reach $573.5 Million In 2008
August 29, 2008: Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies will total $573.5 million in ’08, an eight percent increase from ’07, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Gold Standard: Beijing Games Set New Olympic Sponsorship Mark
July 26, 2008: With just weeks to go before the Beijing Games get underway, a new Olympic record has already been set: the highest sponsorship revenue ever captured by a host organizing committee... More

Fair And Festival Sponsorship Spending To Total $754 Million in 2008
June 20, 2008: Chicago, Ill. — As the summer festival season gets fully underway, North American-based companies are expected to spend $754 million to sponsor fairs, festivals and annual events in ’08, up 7.7 percent from a $700 million outlay last year, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Arts Sponsorship Spending To Total $832 Million In 2008
May 02, 2008: North American-based companies will spend an estimated $832 million to sponsor art museums, symphony orchestras, performing arts venues and other arts and cultural attractions in 2008, a 3.4 percent increase from the $805 million outlay in ’07, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Music Sponsorship Spending To Total $1.04 Billion In 2008
April 14, 2008: Chicago, Ill. — North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals and tours this year, a four percent increase from $1 billion in ’07, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Motorsports Sponsorship Spending To Total $3.5 Billion in 2008
February 13, 2008: Chicago, Ill. North American-based companies will spend an estimated $3.5 billion to sponsor motorsports teams, tracks and sanctioning bodies this year, up 9 percent from a $3.2 billion outlay in ’07, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Sponsorship Spending To Total $16.78 Billion In 2008
January 18, 2008: Chicago, Ill. — Sponsorship spending by North American companies is expected to rise 12.6 percent in ’08 to $16.78 billion, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Spending On College Bowl Game Title Sponsorships To Total $53 Million In 2007
December 20, 2007: Chicago, Ill. —Sponsor spending to title college football bowl games will total $53 million in the ’07-’08 bowl season that kicks off tonight, up 8.2 percent from $49 million last year, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Sponsorship Spending On U.S. Pro Sports Leagues To Exceed $2 Billion In ’07
October 31, 2007: Chicago, Ill. — The four major U.S. pro sports leagues and their teams will generate a 15 percent increase in sponsorship revenue this year to $2.07 billion, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Spending On College Sports Sponsorship To Total $515 Million In 2007
September 14, 2007: Chicago, Ill. — As students head back to campus for a new school year, IEG Sponsorship Report expects corporate spending on college sports to reach an all-time high... More

Sponsorship Spending On Fairs And Festivals To Total $578 Million in 2007
June 14, 2007: Chicago, Ill. — As temperatures climb and the festival season begins in earnest, IEG Sponsorship Report expects sponsorship spending by North American companies on festivals, fairs and community events to total $578 million in 2007, up 15 percent from ’06.
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Motorsports Sponsorship Spending To Total $3.2 Billion in 2007
April 18, 2007: Chicago, Ill. — North American-based companies will spend an estimated $3.2 billion to sponsor motorsports teams, events, tracks and sanctioning bodies in 2007, up 11 percent from a $2.9 billion outlay in ’06, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Spending On Music Sponsorships To Total $1 Billion In 2007
February 12, 2007: Chicago, Ill. — Sponsorship spending on music tours, concert series and venues is expected to total $1 billion in ’07, a 16 percent increase from the $867 million spent on music properties last year.. More

Sponsorship Spending To Total $14.93 Billion In 2007
January 18, 2007: Chicago, Ill. — Sponsorship spending by North American companies is expected to rise 11.7 percent in ’07 to $14.93 billion, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

The Next Big Thing Will Be a Million Little Things
January 04, 2007: Chicago, Ill — Call it Sponsorship 4.0 or whatever else you like, the next generation of the medium is here, arriving faster than anyone expected... More

Sponsorship Spending On College Football Bowl Games To Total $49 Million In 2006
December 18, 2006: Chicago, Ill. — Sponsor spending to title college football bowl games is expected to total $49 million this season, an increase of 11.4 percent from the $44 million spent in ’05 and up 25.6 percent over the $39 million in ’03, according to IEG Sponsorship Report, the worldwide authority on sponsorship... More

Sponsorship Spending On U.S. Marathons And Other Running Events To Hit Record High In 2006
December 04, 2006: Chicago, Ill. — Sponsorship spending on marathons, 10Ks, triathlons and other running-related events is expected to total $68 million in 2006, up nine percent from $62 million in ’05, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Film Festival Sponsorship Dollars Approach Blockbuster Proportions
September 27, 2006: Chicago, Ill. — Positioning themselves as a vehicle for sponsors to associate with the glamour of Hollywood and celebrity lifestyles, film festivals have taken their sponsorship revenues to new heights... More