A Must Read For Anyone in the Sponsorship Industry

For more than 35 years, ESP Sponsorship Report – formerly IEG Sponsorship Report – has helped rightsholders and their corporate partners take their sponsorship initiatives to the next level by providing in-depth analysis and data that is not available anywhere else. Our editorial mission is straightforward: to highlight best-in-class sponsors and properties spanning sports, entertainment, events, nonprofits and other types of partnerships. While other publications write about sponsorship, no one goes as deep with actionable content that will help you push your organization to the next level.

Who Should Subscribe

Organization Type

  • Sports Properties
  • Music & Entertainment Properties
  • Arts & Cultural Organizations
  • Municipalities
  • Nonprofits
  • Associations
  • Sponsors
  • Agencies


  • Selling & Buying Sponsorships
  • Measurement & Analytics
  • Digital & Social Strategies
  • Sponsorship Activation
  • Innovative Partnerships
  • Value Creation & Servicing

Does ESP Sponsorship Report sound like a fit for your needs? Subscribe today to get valuable, relevant articles each week.

Additional Features

In addition to the latest industry trends and best practices, ESP SR delivers in-depth research that will help take your sponsorship initiatives—and career—to the next stage.

  • Sponsorship Spending Projections
    Where the industry is going and analysis behind the numbers
  • Sponsorship’s Top Spenders
    Fish where the fish are: The industry’s biggest spenders
  • Annual Salary Survey
    Are you paid what you’re worth? Making the case for a raise
  • Property Survey
    Learn what benefits rightsholders are offering, sources of revenue, renewal rates, and more
  • Sponsorship Decision-makers Survey
    Buyers share their thoughts on objectives, activation, measurement and other topics
  • Who Does What
    Strategies, insights and deals in the most active sponsorship categories
  • Actionable Content
    How to’s, best practices, and knowledge you can put to work immediately at your organization

What You’ll Receive

When you subscribe to ESP Sponsorship Report, you become part of an exclusive network of top sponsors, rightsholders, agencies and legal experts.

  • Unlimited online access for 12 months
  • Weekly email notifications highlighting featured stories and press releases
  • Ability to search thousands of stories in the article archive


How to Purchase

There are three ways to buy ESP Sponsorship Report.

Single User Multi-User IEG Access
$299 $499 $1,295
12-months for one user 12-months for your team 12-months of ESP SR, plus a webinar subscription and active sponsor list for your team
Learn More

Questions? Email info@sponsorship.com

Who’s Reading ESP Sponsorship Report

Thousands of marketing, media and advertising execs — representing the biggest brands, blue-chip properties and leading-edge agencies — read ESP Sponsorship Report to get the latest sponsorship news, insights and analysis, including:
Academy of Country Music, Accenture, AEG Worldwide, American Heart Association, Association of National Advertisers, Association of Zoos & Aquariums, Bain & Company, BET Networks, Bloomberg L.P., Boston Celtics, CAA, Caesars Entertainment, Canadian Football League, CBS, CDW, Charlotte Hornets, Chicago Cubs, Churchill Downs, Cirque du Soleil, Citigroup, Coca-Cola, Colorado State Fair & Rodeo, Columbus Zoo & Aquarium, Country Music Association, Dallas Cowboys, Daytona Int’l Speedway, Denver Broncos, Doctors Without Borders, DTE Energy, Edmonton Oilers, Emirates Airline, Esurance, FC Barcelona, Feld Entertainment, Florida State Fair, Fox Cable Networks, GEICO, Heineken Mexico, Hilton Worldwide, Hockey Canada, Houston Marathon, iHeartMedia, IMG Worldwide, Indianapolis Motor Speedway, J. Walter Thompson, JM Smucker Company, LA Philharmonic, LA Times, Ladies Professional Golf Association, LEGOLAND Florida, Live Nation, Los Angeles Lakers, Los Angeles Times, LPGA, Macy's, Madison Square Garden, Major League Soccer, Make-A-Wish, Memphis Grizzlies, MGM Resorts Int’l, Miami Dolphins, Miami Heat, Microsoft, Milwaukee World Festival/Summerfest, Minnesota Twins, Minor League Baseball, NASCAR, National MS Society, Navy Pier, NBA, NBC Universal, New York Jets, New York Road Runners, New Zealand Warriors, NFL, Oakland Athletics, PCMA, PGA TOUR, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Running USA, Sacramento Kings, Six Flags, Sony Pictures, Sports Illustrated, Toyota, United Way, United States Olympic Committee, Utah Jazz, Visit Orlando, Walt Disney World, VISA.

What Readers Say

Sponsorship Report is the original and still the best resource on all things sponsorship.Chuck O’Connor, National Cherry Festival
It’s the one place to keep in touch with the latest information about sponsorships.Chris Riedel King, Principal
Quick hitting articles with relevant information. It has more than just sports and offers good insight into both properties and brands.Kelly Haley, NFL
Great resource for gathering stats that show the power of sponsorship.Emily Yourie, CBS Radio
If you want to understand some of the most important sponsorship deals, read Sponsorship Report.Mike Burch, Speedway Motorsports, Inc.
The publication is insightful, current and provides a great overview of the sponsorship world.Jeff Potter, New York State Olympic Regional Development Authority
Analytical and strategic in approach.Ryan Djabbarah, Citi