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Sponsorship News

Shanghai to Host First LPGA Event in Five-Year Deal With Buick 5/17/18
SHANGHAI – SAIC-GM Buick Brand, WME | IMG China and the LPGA announced at a special press conference today that the prestigious LPGA Tour will be in Shanghai October 18-21, 2018 for an all new women’s golf event, the Buick LPGA Shanghai, at Qizhong Garden Golf Club.

AEG Announces Extended Partnership with Amgen for Amgen Tour of California in New Multiyear Agreement 5/16/18
LOS ANGELES – AEG, the owner and operator of the Amgen Tour of California, announced it is renewing its agreement with Amgen, one of the world’s leading biotechnology companies, extending their more than a decade-long relationship.

MLL Announces Partnership with Lizard Skins 5/16/18
BOSTON – Major League Lacrosse announced today that the grip tape company Lizard Skins will be an official tape provider for the 2018 season.

People’s United Bank Has Renewed Their Contract as Title Sponsor for the Vermont City Marathon 5/16/18
BURLINGTON, Vt. – RunVermont is pleased to announce that People’s United Bank. N.A, has renewed their contract as title sponsor for the Vermont City Marathon.

Tottenham Hotspur and William Hill Extend Official Partnership 5/15/18
LONDON, U.K. – Tottenham Hotspur today announced a new multi-year extension to its partnership with William Hill.

Emirates and Formula 1 Renew Global Partnership 5/13/18
DUBAI, U.A.E – Emirates, the world’s largest international airline, and Formula 1, the pinnacle of motorsport, today announced they have renewed and expanded their partnership until the end of 2022.

ARCA Racing Series Presented by Menards at MIS Named ZOMONGO 200 5/10/18
BROOKLYN, Mich. — The Big Life is coming to Michigan International Speedway in June. The ARCA Racing Series presented by Menards race on June 8 will be called the ZOMONGO 200.

Ventum And IRONMAN Announce Global Partnership 5/10/18
TAMPA, Fla. and MIAMI BEACH, Fla. – IRONMAN, a Wanda Sports Holdings company, announced today a new partnership with Ventum, the triathlon racing bike brand, to become the Official Global Bike Partner of IRONMAN as well as the Official Bike Supplier of the IRONMAN World Championship and IRONMAN 70.3 World Championship.

LPGA, Dow Partner to Bring New Team Competition to Michigan’s Great Lakes Bay Region Starting in 2019 5/10/18
MIDLAND, Mich. – The Ladies Professional Golf Association and The Dow Chemical Company announced today a new official LPGA Tour event coming to Michigan’s Great Lakes Bay Region next summer.

U.S. Cellular to Back JRM’s No. 1 Chevrolet as Primary Sponsor at Iowa 5/8/18
MOORESVILLE, N.C. – JR Motorsports announced today that wireless carrier U.S. Cellular will join Elliott Sadler and the No. 1 team as a primary sponsor for the U.S. Cellular 250 NASCAR Xfinity Series race at Iowa Speedway on July 28.

Intel Capital and the NBA Announce Emerging Technology Initiative 5/8/18
PALM DESERT, Calif. – The National Basketball Association (NBA) and Intel Capital today announced a sports and entertainment technology innovation collaboration called the “NBA + Intel Capital Emerging Technology Initiative.”

NASCAR, Camping World Expand Partnership, Provide Gander Outdoors Entitlement 5/8/18
DAYTONA BEACH, Fla. – NASCAR and Camping World have expanded their agreement to provide Gander Outdoors naming rights to the NASCAR Camping World Truck Series.

Mountain Valley Spring Water Official Water Sponsor of SEED Food & Wine Week Los Angeles ft. Eat Drink Vegan 5/7/18
PASADENA, Calif. – Mountain Valley Spring Water named official water sponsor of Eat Drink Vegan.

The Houston Outlaws Sign T-Mobile as Official Sponsor for Overwatch League Esports Team 5/4/18
FRISCO, Texas – T-Mobile and the Houston Outlaws have entered into an official partnership to further push the telecommunications provider’s integration with the burgeoning esports industry and cement the Houston Outlaws as one of the leading teams in Blizzard’s Overwatch League.

Florida-based Fast Radios, Inc. Will Continue Providing USA Luge With The Best In On-Hill Communication 5/3/18
LAKE PLACID, N.Y. - Fast Radios, Inc. has extended its relationship with USA Luge through the 2022 Olympic Winter Games in Beijing.

Drydene Lubricants, Dover International Speedway Reach Partnership Deal 5/3/18
DOVER, Del. – Drydene Lubricants, a well-respected Heavy Duty, Automotive and Industrial lubricant brand in the mid-Atlantic region, has joined Dover International Speedway’s growing list of partners in advance of the Monster Mile’s 2018 NASCAR schedule, track officials announced today.

Utz Partners with MLB in Its First Major Sports League Sponsorship 5/3/18
HANOVER, Pa. – Major League Baseball and Utz Quality Foods LLC today announced a new multi-faceted sponsorship agreement that extends across television, digital media and retail locations and makes Utz the Official Salty Snack of MLB.

Great Clips Announces Partnership with NHL, NHLPA 5/2/18
MINNEAPOLIS – Great Clips, Inc. is proud to be named the Official Hair Salon of the NHL as part of a partnership with the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL) for the 2018 Stanley Cup Playoffs.

Progressive Insurance and NMMA Renew Boat and Sportshow Sponsorship 5/1/18
CHICAGO – The National Marine Manufacturers Association (NMMA), the world’s largest producer of boat and sportshows, announced it is extending its longstanding partnership with the Progressive Group of Insurance Companies, which will maintain its title sponsorship for NMMA's 18 boat and sportshows through 2023.

NBA 2K League And Scuf Gaming Announce New Partnership 5/1/18
NEW YORK – As the NBA 2K League makes its debut today, it has announced a new multiyear partnership that will make Scuf Gaming, the innovator and creator of high-performance gaming controllers, the Official Gaming Controller of the NBA 2K League.

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