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Sponsorship News

Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team 5/24/18
We are delighted to announce that Axitea SpA, a company controlled by the Stirling Square Capital Partners private equity fund, has become a new Official Partner of the Alfa Romeo Sauber F1 Team.

Nordstrom To Sponsor The Tony Awards Red Carpet For Fourth Consecutive Year 5/24/18
NEW YORK – The Tony Awards announced today that Nordstrom will return as the official Red Carpet sponsor for Broadway’s biggest night. This year will mark their fourth consecutive year as the Red Carpet sponsor of the Tony Awards.

BFGoodrich Debuts as Title Sponsor of the SCORE Baja 500 5/24/18
GREENVILLE, S.C. – BFGoodrich Tires will be the title sponsor of the SCORE Baja 500 on its 50th anniversary run June 2.

LPGA and 18Birdies Announce Joint Initiative to Promote Women’s Golf 5/23/18
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA), one of the longest-running women's professional sports associations in the world, and golf startup 18Birdies, a mobile and social golf platform that enhances the experience for golfers, announced today that they have combined forces to further promote the growth of the women's game.

Herbalife Nutrition Renews Partnership As Official Nutrition Sponsor Of Cristiano Ronaldo 5/23/18
LOS ANGELES – Herbalife Nutrition, today announced the renewal of its multi-year sponsorship with International soccer star, Cristiano Ronaldo, extending their relationship that first began in 2013, to 2021.

Southern Living Named Presenting Sponsor Of The 2018 Atlanta Food & Wine Festival 5/23/18
NEW YORK and BIRMINGHAM, Ala. – Southern Living today announced that it will be the presenting sponsor of the Atlanta Food & Wine Festival for the first time.

Sierra Trading Post Joins Warrior Dash as Official Outdoor Retail Partner  5/23/18
CHICAGO – Warrior Dash, the 5k obstacle course race that more than 3 million participants have completed since 2009, and its parent company Red Frog Events, today announced Sierra Trading Post, an off-price retailer that delivers great savings on outdoor and active brands, as the official Outdoor Retail partner of Warrior Dash 2018.

BMW Group Korea to Host LPGA Tournament Beginning in 2019 5/23/18
DAYTONA BEACH, Fla. – LPGA Commissioner Mike Whan and BMW Group Korea’s Chairman Hyo Joon Kim announced on May 23 that BMW Group Korea will host a Ladies Professional Golf Association (LPGA) tournament beginning in 2019 in the Republic of Korea. The tournament purse is set for $2 million, with the winner’s portion to be $300,000.

Obrigado to Serve as Official Beverage Sponsor of Broadway Show ‘Escape to Margaritaville’ 5/23/18
IRVINE, Calif. — Theatregoers can now sip on a refreshing and delicious beverage while enjoying Escape to Margaritaville, the new Broadway musical comedy featuring the songs of iconic singer-songwriter-author Jimmy Buffett, thanks to a sponsorship by Obrigado coconut water.

Colavita Named Presenting Sponsor of Sixth Annual NYC Pride Ride 5/22/18
Leading family-owned Italian extra virgin olive oil company and long-time sponsor of professional and amateur USA cycling Colavita is celebrating LGBTQIA+ Pride as an official sponsor of NYC Pride 2018 and presenting sponsor of NYC Pride Ride.

Birmingham Legion FC Announces Post Consumer Brands as First Corporate Sponsor 5/22/18
BIRMINGHAM – Birmingham Legion FC today announced Minnesota-based Post Consumer Brands – producers of cereals such as Honey Bunches of Oats, Pebbles and Malt O Meal Bag Cereal – as the club’s first corporate sponsor for its inaugural 2019 season.

Shanghai to Host First LPGA Event in Five-Year Deal With Buick 5/17/18
SHANGHAI – SAIC-GM Buick Brand, WME | IMG China and the LPGA announced at a special press conference today that the prestigious LPGA Tour will be in Shanghai October 18-21, 2018 for an all new women’s golf event, the Buick LPGA Shanghai, at Qizhong Garden Golf Club.

AEG Announces Extended Partnership with Amgen for Amgen Tour of California in New Multiyear Agreement 5/16/18
LOS ANGELES – AEG, the owner and operator of the Amgen Tour of California, announced it is renewing its agreement with Amgen, one of the world’s leading biotechnology companies, extending their more than a decade-long relationship.

MLL Announces Partnership with Lizard Skins 5/16/18
BOSTON – Major League Lacrosse announced today that the grip tape company Lizard Skins will be an official tape provider for the 2018 season.

People’s United Bank Has Renewed Their Contract as Title Sponsor for the Vermont City Marathon 5/16/18
BURLINGTON, Vt. – RunVermont is pleased to announce that People’s United Bank. N.A, has renewed their contract as title sponsor for the Vermont City Marathon.

Tottenham Hotspur and William Hill Extend Official Partnership 5/15/18
LONDON, U.K. – Tottenham Hotspur today announced a new multi-year extension to its partnership with William Hill.

Emirates and Formula 1 Renew Global Partnership 5/13/18
DUBAI, U.A.E – Emirates, the world’s largest international airline, and Formula 1, the pinnacle of motorsport, today announced they have renewed and expanded their partnership until the end of 2022.

ARCA Racing Series Presented by Menards at MIS Named ZOMONGO 200 5/10/18
BROOKLYN, Mich. — The Big Life is coming to Michigan International Speedway in June. The ARCA Racing Series presented by Menards race on June 8 will be called the ZOMONGO 200.

Ventum And IRONMAN Announce Global Partnership 5/10/18
TAMPA, Fla. and MIAMI BEACH, Fla. – IRONMAN, a Wanda Sports Holdings company, announced today a new partnership with Ventum, the triathlon racing bike brand, to become the Official Global Bike Partner of IRONMAN as well as the Official Bike Supplier of the IRONMAN World Championship and IRONMAN 70.3 World Championship.

LPGA, Dow Partner to Bring New Team Competition to Michigan’s Great Lakes Bay Region Starting in 2019 5/10/18
MIDLAND, Mich. – The Ladies Professional Golf Association and The Dow Chemical Company announced today a new official LPGA Tour event coming to Michigan’s Great Lakes Bay Region next summer.

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