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News | May 30, 2018

MILKPEP and Rock ‘N’ Roll Marathon Series Expand Partnership

TAMPA, Fla. and WASHINGTON – The Rock ‘n’ Roll Marathon Series has announced today a three-year extension of the partnership with the BUILT WITH CHOCOLATE MILK campaign and the Milk Processor Education Board. The partnership renews BUILT WITH CHOCOLATE MILK as the Official Recovery Beverage of the Rock ‘n’ Roll Marathon Series. BUILT WITH CHOCOLATE MILK will have a presence at all 19 Rock ‘n’ Roll Marathon Series events across North America.

The partnership between the Rock ‘n’ Roll Marathon Series and BUILT WITH CHOCOLATE MILK will further a relationship that began in 2012, bringing local milk providers and chocolate milk to athletes as they cross the finish line. The three to one carb to protein ratio is scientifically proven to benefit muscles after strenuous exercise.

“As the Official Recovery Beverage of the Rock ‘n’ Roll Marathon Series for the past six years, we know that each-and-every athlete puts in hard work day-in and day-out just to get to the start line. Proper nutrition is a crucial part of training and post-race recovery, so athletes and their bodies can be ready to take on the next goal,” said Miranda Abney, Senior Director of Marketing for MilkPEP. “We’re excited to provide three more years of helping athletes recover with chocolate milk when they need it most and be part of their race journeys.”

Since the partnership began in 2012, more than 1.5-million Rock ‘n’ Roll Marathon Series athletes have refueled after their race with recovery provided by Built by Chocolate Milk.

“We are proud to continue our great relationship with BUILT WITH CHOCOLATE MILK,” said Stuart Selig, Executive Vice President of Global Partnerships for IRONMAN. “Our goal is to always provide a world-class experience for our runners, be it race location, music, or on course product. Continuing our partnership with BUILT WITH CHOCOLATE MILK allows us to provide the best recovery fuel available.”

BUILT WITH CHOCOLATE MILK is proud to acknowledge the scientific research from more than 20 studies showing the benefits of recovering with chocolate milk. Team Chocolate Milk, a group of more than 60 athletes, participates in Rock ‘n’ Roll Marathon Series events across the country and refuel with chocolate milk. BUILT WITH CHOCOLATE MILK also boasts a team of professional athletes who rely on chocolate milk, including IRONMAN World Champion Mirinda Carfrae, tennis champion Sloane Stephens, basketball star Klay Thompson and Professional Hockey Player Zach Parise.

Find out more about BUILT WITH CHOCOLATE MILK at www.BuiltWithChocolateMilk.com.

For more information on the Rock ‘n’ Roll Marathon Series, please visit www.runrocknroll.com.

About BUILT WITH CHOCOLATE MILK Milk

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the BUILT WITH CHOCOLATE MILK Campaign, a multi-faceted program designed to educate athletes and exercisers about the recovery benefits of lowfat chocolate milk after strenuous exercise. Lowfat chocolate milk helps athletes refuel and rebuild after strenuous exercise – with high quality protein scientifically shown to help repair and rebuild muscles. For more information, go to www.BuiltWithChocolateMilk.com.

About the Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series is the world’s largest running series with more than 600,000 runners taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival and Toyota Concert Series Headliner featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN Triathlon Series, the IRONMAN 70.3 Triathlon Series, 5150 Triathlon Series, the Rock ‘n’ Roll Marathon Series, Iron Girl, IRONKIDS, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that ANYTHING IS POSSIBLE by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.

Contact

BUILT WITH CHOCOLATE MILK
Natalie Soper
nsoper@webershandwick.com

IRONMAN
Dan Berglund
press@ironman.com

Source
endurancesportswire.com