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News | May 24, 2018

Nordstrom To Sponsor The Tony Awards Red Carpet For Fourth Consecutive Year

NEW YORK – The Tony Awards announced today that Nordstrom will return as the official Red Carpet sponsor for Broadway’s biggest night. This year will mark their fourth consecutive year as the Red Carpet sponsor of the Tony Awards.

The Tony Awards, hosted by Josh Groban and Sara Bareilles will air live on Sunday, June 10th on CBS. The Tony Awards are presented by The Broadway League and the American Theatre Wing.

Nordstrom Senior Fashion Director Shannon Schafer will provide fashion commentary during NY1’s Live Red Carpet to the Tonys which will air live on NY1 and TonyAwards.com from 5:30 PM – 7:30 PM (ET).

“The Tony Awards is Broadway’s biggest night and we’re thrilled to return as the official red carpet sponsor of this beloved event for the fourth year,” said Scott Meden, executive vice president and chief marketing officer for Nordstrom. “This year is especially meaningful as we recently opened our first-ever Men’s Store at 57th and Broadway, just steps away from where the magic takes place every night.”

“We are so grateful to Nordstrom for their continued support of the Tony Awards and of the theatre community – not only on Tony night but throughout the entire season,” said Heather Hitchens, President of the American Theatre Wing and Charlotte St. Martin, President of The Broadway League. “We look forward to sharing all of the excitement of the red carpet with our theatre fans around the world on this year’s Live from the Red Carpet show!”

As part of their continued support of Broadway, last week Nordstrom, in partnership with Vogue hosted an in-store talk with the cast of The Boys in the Band in their new men’s store in Manhattan. In addition, Vogue will publish a special commemorative broadsheet featuring insider stories about this season’s Tony nominated shows. The special issue will be available at select Nordstrom stores. Vogue will host a Facebook Live Red Carpet Special from the Tony Awards red carpet hosted by Vogue.com Style Editor Edward Barsamian and Nordstrom Fashion Director Kate Bellman.

The American Theatre Wing’s 72nd Annual Tony Awards, hosted by Sara Bareilles and Josh Groban, will air live from Radio City Music Hall on the CBS Television Network on Sunday, June 10, 2018 (8:00-11:00 PM, ET/delayed PT). The Tony Awards, which honors theatre professionals for distinguished achievement on Broadway, has been broadcast on CBS since 1978. The Tony Awards are presented by The Broadway League and the American Theatre Wing.

For more information on the Tony Awards, visit TonyAwards.com and Facebook.com/TheTonyAwards and follow @TheTonyAwards on Instagram, Twitter and Snapchat. Join the conversation using the hashtags #TonyAwards2018 and #ThisIsBroadway.

About Nordstrom

Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 373 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 239 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; seven Trunk Club clubhouses; and its Nordstrom Local service concept. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com, HauteLook and TrunkClub.com. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

About the Tony Awards

The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Thomas Schumacher is Chairman and Charlotte St. Martin is President. At the American Theatre Wing, David Henry Hwang is Chair and Heather A. Hitchens is President & CEO. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2018 Tony Awards. Mr. Weiss will also serve as Director of the 2018 Tony Awards.

Sponsors for the 2018 Tony Awards include: IBM - develops, designs, and hosts the official Tony Awards digital experience anchored by TonyAwards.com; Carnegie Mellon University – the first-ever, exclusive higher education partner; Grant Thornton LLP – official accounting services partner; City National – official bank of the Tony Awards and presenting sponsor of the Creative Arts Awards; Nordstrom - official sponsor of the Red Carpet; Sofitel New York – the official hotel of the Tony Awards; Rainbow Room - official partner of the Tony Nominee Luncheon; United Airlines – the official airline of the Tony Awards for the last 18 years, Entertainment Benefits Group – exclusive VIP package sponsor of the Tony Awards and People/Entertainment Weekly – official magazine partners of the Tony Awards.

Source
slate-pr.com