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Sponsorship Insights

The State of Sponsorship Part 2: Weaknesses and Strengths
Jim Andrews May 17

The State of Sponsorship Part 2: Weaknesses and Strengths

My previous unconventional SWOT analysis post examined the current threats and opportunities facing sponsorships and partnerships. We turn now to the other half of the exercise. more

 
The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts
Jim Andrews May 15

The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts

This post takes a look at the current threats and opportunities facing sponsorships and partnerships. A second post will examine the weaknesses and strengths. more

 
Telecommunications Category Update
Whitepaper

Telecommunications Category Update

ESP’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

 
Two Issues Sponsors and Properties Should Be Thinking and Talking About
Jim Andrews Mar 19

Two Issues Sponsors and Properties Should Be Thinking and Talking About

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more

 
Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018 [INFOGRAPHIC]
Infographic

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over 2017, according to ESP projections. more

 
Cause Sponsorship Spending To Total $2.14 Billion In 2018 [INFOGRAPHIC]
Infographic

Cause Sponsorship Spending To Total $2.14 Billion In 2018

Sponsorship spending on causes is expected to grow 4.4 percent to $2.14 billion in 2018, according to ESP research. more

 
PyeongChang’s Sponsorship Picture [INFOGRAPHIC]
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PyeongChang’s Sponsorship Picture

As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more

 
Jim Andrews on Painless Podcast

Jim Andrews on Painless Podcast

Jim joined host Chris Hartweg to discuss the changes he has seen in sponsorship and partnerships over his 30-year career. more

 
Live Sports: Must See, But How?
Whitepaper

Live Sports: Must See, But How?

Complete with compelling new data and insights, ESP Properties’ latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more

 
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the National Football League and its 32 teams rose 5.9 percent to $1.32 billion in the 2017-2018 season, according to ESP research. more

 
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