Sponsor Profile Stories

Sponsor Profile

Inside United Airlines’ Sponsorship Strategy

Inside United Airlines’ Sponsorship Strategy

Airline doubles down on golf, football and personal fitness to engage high-frequency business travelers

Sponsor Profile

How Cigna Takes Sponsorship To Heart

How Cigna Takes Sponsorship To Heart

Health insurer places more focus on activation programs that amplify its message before, during and after events

Activation

Astellas Extends PGA Tour Sponsorship Through 2020

Astellas Extends PGA Tour Sponsorship Through 2020

Pharma launches two new activation programs based on lessons learned from initial three-year run

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Strategy

Major Energy Finds Major Success With Sponsorship

Major Energy Finds Major Success With Sponsorship

Energy supplier expands Madison Square Garden partnership after finding success with the New York Knicks

Sponsor Profile

How CIBC Is Using Sponsorship To Demonstrate Brand Values

How CIBC Is Using Sponsorship To Demonstrate Brand Values

Canadian bank leverages Pan Am/Parapan Am Games to support “Banking that fits your life” tagline

Sponsor Profile

Inside Hyundai’s Evolving Sponsorship Strategy  

Inside Hyundai’s Evolving Sponsorship Strategy  

South Korean import places focus on national properties that provide grassroots reach

Sponsor Profile

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Auto giant adds Rock ‘n’ Roll Marathon Series and Nocturnal Wonderland music festival to growing portfolio

Sponsor Profile

Lagunitas Partners With U.S. Ski And Snowboard Association

Lagunitas Partners With U.S. Ski And Snowboard Association

Craft brewer replaces 20-year-old Anheuser-Busch partnership

Sponsor Profile

Alcatel Onetouch Calls Up New Sponsorships

Alcatel Onetouch Calls Up New Sponsorships

Mobile phone maker increases North American marketing spend fivefold, with sponsorship playing a key role

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