Sponsor Profile Stories

Strategy

Dean & DeLuca Develops A Taste For Sponsorship

Dean & DeLuca Develops A Taste For Sponsorship

Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Sponsor Profile

Spam Extends Shelf Life Of Spamerican! Tour

Spam Extends Shelf Life Of Spamerican! Tour

Hormel rolls sampling tour into year two with new markets and cause tie

Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

Eelco van der Noll, A-B vice president of experiential, discusses the beer giant’s evolving sponsorship strategy at IEG 2016

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

Sponsor Profile

Inside Rust-Oleum’s Sponsorship Strategy

Inside Rust-Oleum’s Sponsorship Strategy

Maker of DIY and industrial products increases use of sponsorship to build brand equity and demonstrate products in action

Strategy

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

Beverage company partners with Tribeca Film Festival and Panorama music festival to drive preference among socially conscious consumers

Sponsor Profile

How Allegiant Air Is Using NASCAR To Support Vacation Business

How Allegiant Air Is Using NASCAR To Support Vacation Business

Low-cost carrier to leverage NASCAR Fuel for Business Council to access inventory for travel packages

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Sponsor Profile

How Humana Is Using Sponsorship To Promote Well-Being

How Humana Is Using Sponsorship To Promote Well-Being

Insurer places more focus on sponsorship to encourage physical activity, with millennials and seniors representing key targets

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